# Cashback Impact Shopping PopNod is an Online Marketplace with Numerous Stores and Causes By Tiana Reid | Published 2014-04-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/popnod References: [facebook](https://www.facebook.com/popnodapp) & [popnod](http://www.popnod.com/) Founded by Stephanie David, PopNod is an online retailer focused on the word of the neoliberal age: choice. "You can choose which cause, if any, to support, how much to donate, and which stores to shop at," PopNod writes. What makes PopNod an interesting node in what has become the larger and larger spheres of social business and social entrepreneurship is that the stores that they offer aren't simply those easily recognizable as being part of said field. For instance, you can shop at big box stores such as [Best Buy](https://www.trendhunter.com/trends/technology-gap) and [Nordstrom](https://www.trendhunter.com/trends/nike-running-the-corner). **Contact Information** PopNod [website](http://popnod.com) PopNod on [Twitter](http://twitter.com/PopNod) PopNod on [Facebook](https://www.facebook.com/popnodapp) PopNod on [Pinterest](http://www.pinterest.com/popnod/) PopNod on [Tumblr](http://blog.popnod.com/) PopNot on [YouTube](https://www.youtube.com/user/PopNod4Cause) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Social Business:** PopNod's focus on partnering with a variety of stores and causes highlights the trend of social business and the opportunity for more retailers to integrate social impact into their business models. - **Choice-driven Shopping:** PopNod's emphasis on allowing customers to choose their causes, donation amounts, and stores aligns with the trend of choice-driven shopping experiences, opening up opportunities for brands to customize their offerings and cater to individual preferences. - **Non-traditional Partnerships:** PopNod's inclusion of big box stores like Best Buy and Nordstrom showcases the trend of non-traditional partnerships in the retail industry, indicating the potential for more collaborations between unexpected retailers and social causes. ### Where This Applies - **E-commerce:** PopNod operates as an online retailer, highlighting the potential for e-commerce platforms to incorporate social impact into their marketplaces. - **Retail:** The inclusion of big box stores in PopNod's platform indicates a disruption opportunity for the retail industry to partner with social causes and broaden their customer base. - **Social Entrepreneurship:** PopNod's business model aligns with the social entrepreneurship industry, showcasing the potential for entrepreneurs to create innovative models that blend retail and social impact. ## Related on Trend Hunter - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [Gamified Cashback Platforms](https://www.trendhunter.com/trends/shopback.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Link In Bio Tools](https://www.trendhunter.com/trends/linkpop.md) - [Charitable Loyalty Program Expansions](https://www.trendhunter.com/trends/charitable-loyalty-program.md) - [Gourmet Snack-Focused E-Commerce Platforms](https://www.trendhunter.com/trends/gourmet-popcorn1.md)