# Diamond-Studded Faces Alix Malka's Color-Popping Editorial for Flair Magazine By Nika Kubiak | Published 2009-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/poplicious-jeweltography-obsessed-by-color-alix-malka-delivers-diamond-crus References: [chrisboalsartists](http://www.chrisboalsartists.com/index.php?artist=alixmalka) & [ak47.tumblr](http://ak47.tumblr.com/post/123163164/ta3jpn-jewelry-editorial-for-flair-magazine-by) This jewelry editorial for Flair Magazine is a simply delightful spread of color and [sparkling jewels](https://www.trendhunter.com/trends/virtuosity-high-jewelry). Shot by Alix Malka, who is known for his vision of pop art photography, the editorial features model Lydia Hearst with a face bedazzled with [amazing diamonds](https://www.trendhunter.com/trends/synthetically-produced-diamonds). The editorial is a suggestive exhibition of beauty and a girl’s best friend. Alix Malka finds inspiration in artists like Pedro Almodovar, whose work you can see in the video above. **Implications** - As the credit crunch is coming to an end, modern consumers are looking for products that contain an [element of luxury](https://www.trendhunter.com/trends/shapes-of-extraleganza). Items that feature some glamor appeal to shoppers who want to experience something new. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 90% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Luxury Products:** The credit crunch ending creates an opportunity for modern consumers to seek luxury products. - **Glamor Appeal:** Shoppers are looking for products that offer a touch of glamor and a new experience. - **Colorful Jewelry:** The jewelry industry can capitalize on the trend of colorful and sparkling jewels. ### Where This Applies - **Luxury Goods:** The luxury goods industry can innovate with new products that cater to modern consumers seeking luxury. - **Fashion:** The fashion industry can explore new designs and accessories that offer glamor appeal to shoppers. - **Jewelry:** The jewelry industry can focus on creating colorful and sparkling pieces to meet consumer demand. ## Related on Trend Hunter - [Jewelry-Centric Coffee-Table Books](https://www.trendhunter.com/trends/solange-azagurypartridge.md) - [Hotel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/alexis-bittar-the-st-regis-new-york.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Extravagant Jewelry Collections](https://www.trendhunter.com/trends/shapes-of-extraleganza.md) - [Subtle Face Jewel Stickers](https://www.trendhunter.com/trends/eye-bijoux.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md)