# Spectral Snack Branding Popico Popcorn Packaging Uses the Vibrant Edibles to Enhance the Design By Amelia Roblin | Published 2014-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popico-popcorn-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/01/popico-student-project.html) & [behance.net](https://www.behance.net/gallery/Popico/8817225) In some scenarios -- such as in the case of Popico Popcorn packaging -- the designer sees a great opportunity in the appearance of the product that would be capable of enhancing the look of the wrapper directly. This fictional brand of [rainbow-colored snacks](https://www.trendhunter.com/trends/fruit-bliss) presented delectable possibilities for receiving consumers' attention. Darbi Nicole, a student, decided to box up the [candy corn](https://www.trendhunter.com/trends/jelly-beans-popcorn-kit) in clear plastic cartons that enable a full view of the vividly dyed pieces. Thin paper sleeves were then applied as loose labels to Popico Popcorn packaging. The little translucent covers hint at the hues of the snacks behind them, but they don't cover the contents all the way to the top. The upper edge is cut off with a zigzag pattern, reminiscent of familiar [cinema popcorn bags](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vibrant Food Packaging:** Exploring opportunities to enhance product design by leveraging the appealing appearance of the food itself. - **Transparent Packaging:** Using clear plastic containers to showcase the visually appealing aspects of the product. - **Innovative Labeling:** Applying loose paper sleeves with creative cut-out patterns to hint at the product inside while adding visual interest. ### Industries Being Reshaped - **Food Packaging:** The food packaging industry can capitalize on the trend of using vibrant and transparent packaging to attract consumer attention. - **Snack Foods:** Snack food companies can embrace innovative and visually appealing packaging designs to stand out in a crowded market. - **Graphic Design:** Graphic designers can explore new possibilities and creative approaches to packaging by incorporating vibrant and transparent elements. ## Related on Trend Hunter - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Flavor-Wrapped Popcorn Cups](https://www.trendhunter.com/trends/popcorn-cups.md) - [Candy-Packed Popcorn Snacks](https://www.trendhunter.com/trends/prospector-popcorn-superstar-crunch.md) - [Eye-Catching Value Crisp Branding](https://www.trendhunter.com/trends/discos-snacks.md) - [Richness-Indicating Popcorn Branding](https://www.trendhunter.com/trends/pop-secret-butter-meter.md) - [Chromatic Cereal Popcorn Snacks](https://www.trendhunter.com/trends/trix-popcorn.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md)