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# Ocean Plastic Razors
Preserve's POPi Shave 5 is Made with Materials Claimed from Coastlines

By Laura McQuarrie | Published 2020-04-09 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/popi-shave-5
References: [newhope](https://www.newhope.com/products-and-trends/5-companies-pushing-circular-economies-trend)

Preserve makes uses yogurt cups to make toothbrushes, turns takeout containers into tableware and its line of POPi products (Preserve [Ocean](https://www.trendhunter.com/trends/microsoft-ocean-plastic-mouse) Plastic Initiative) includes the POPi Shave 5 razor, which is made from [ocean plastic](https://www.trendhunter.com/trends/4ocean-blue-lemonade). The next-generation razor design suits men and women and includes an ergonomic handle design with a comfortable grip. The razor also includes ceramic-coated blades and a strip with cocoa butter and aloe for a smooth experience. Unlike most disposable plastic razors, these ones can be used with [replaceable blades](https://www.trendhunter.com/trends/tholl) and the POPi Shave 5 razor handle can even be returned to Preserve via a mail-in recycling program.

To further support marine conservation and the health of the oceans, Preserve shares 25% of the proceeds from POPi products sold to non-profits devoted to oceans, beaches and plastic pollution research.

Image Credit: Preserve

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 40% | Activity: 43% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Recycled Plastic Products:** Preserve's POPi Shave 5 razor is made from ocean plastic, showcasing the trend of using recycled materials for consumer goods.
- **Sustainable Personal Care:** Preserve's ocean plastic razor highlights the trend of incorporating sustainability practices into the personal care industry.
- **Circular Economy Initiatives:** Preserve's mail-in recycling program for their razor handle demonstrates the trend of implementing circular economy strategies in product design.

### Industries Being Reshaped

- **Consumer Goods:** Preserve's use of ocean plastic in their razor presents an opportunity for consumer goods companies to utilize recycled materials in their product lines.
- **Personal Care:** Preserve's sustainable razor design opens up opportunities for the personal care industry to create eco-friendly alternatives to disposable plastic products.
- **Waste Management:** Preserve's recycling program for their razor handle showcases the potential for waste management companies to play a role in promoting circular economy initiatives.

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