# Sponsored Tailgating Events The Popeyes x DoorDash Wing Truck Makes Game Day More Memorable By Laura McQuarrie | Published 2024-10-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck References: [morningstar](https://www.morningstar.com/news/pr-newswire/20241002ny21132/as-the-official-wing-of-watching-football-popeyes-is-putting-its-money-where-your-mouth-is-by-sponsoring-tailgates-and-watch-parties-across-the-country) & [PopeyesOfficialWingTruck](http://PopeyesOfficialWingTruck.com)  This NFL football season, the Popeyes x [DoorDash Wing Truck](https://www.trendhunter.com/trends/doordashs-big-game) tour is giving sports fans and foodies a taste of The Official Wing of Watching Football. The truck will be starting its cross-country tour with stops at elect universities, beginning with Baton Rouge, LA and concluding with Columbus, Ohio. To elevate game day celebrations, Popeyes teamed up with DoorDash to give guests the chance to order a [Popeyes Wing Truck](https://www.trendhunter.com/trends/louisiana-garlic-wings) to cater their watch party gathering and make it even more memorable. Brands are diving into [tailgating culture](https://www.trendhunter.com/trends/tailgate-crashers) to tap into the communal spirit and excitement of game days, and food brands naturally fit in by providing delicious, shareable snacks that enhance the overall experience. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 43% | Freshness: 29% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Brand Activations:** Strategic partnerships between food and delivery services add a new layer of convenience and engagement for event-based marketing. - **Mobile Food Experiential Marketing:** Food trucks serve as dynamic promotional tools, creating memorable, branded experiences during high-traffic events. - **Tailgating Culture Integration:** Brands embedding themselves into tailgating traditions can tap into the loyal fan base's passion and community spirit. ### Sectors Adopting This - **Food and Beverage:** Innovative food offerings tailored for sports events enhance fan experiences and brand visibility. - **Event Marketing:** Event-based promotional strategies leverage large gatherings to create impactful brand interactions. - **Logistics and Delivery:** Partnerships with delivery services expand the reach and accessibility of event-specific food offerings. ## Related on Trend Hunter - [Football-Themed Wing Promotions](https://www.trendhunter.com/trends/louisiana-garlic-wings.md) - [Tailgate-Inspired RVs](https://www.trendhunter.com/trends/tailgate-inspired-rv.md) - [Superbowl Restaurant Promotions](https://www.trendhunter.com/trends/tailgatetogeaux.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Tailgate Takeout Meals](https://www.trendhunter.com/trends/ultimate-tailgate-bundles.md) - [Football-Inspired Fast-Food Packaging](https://www.trendhunter.com/trends/big-bo-box-lineup.md) - [Guacamole Tailgating Sweepstakes](https://www.trendhunter.com/trends/wholly-guacamole.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Football-Themed QSR Meal Deals](https://www.trendhunter.com/trends/popeyes-18piece-wing-group-pack.md)