# Online-Only Fried Chicken Deals The Popeyes $5 Big Box is Arriving for Tailgate Season By Michael Hemsworth | Published 2022-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popeyes-5-big-box References: [chewboom](https://www.chewboom.com/2022/10/11/popeyes-offers-5-big-box-deal-when-ordering-ahead-for-pickup-in-the-app-or-online/) & [popeyes](https://www.popeyes.com)  [The Popeyes](https://www.trendhunter.com/trends/popeyes-699-big-box) $5 [Big Box](https://www.trendhunter.com/trends/popeyes-family-feast-meal) is arriving for tailgate season to offer patrons with a value-focused way to enjoy a meal or a snack when heading out to the big game. The meal is being launched as an online exclusive, which can only be ordered via the brand's website or smartphone app for pickup. The meal features two pieces of the brand's signature crispy bone-in chicken along with your choice of two sides and a buttermilk biscuit. The Popeyes $5 Big Box is being offered regularly for $6, but will offer patrons the low price point when ordering for a limited time. Available now at participating locations nationwide for a limited time, the meal deal responds to the increasing demand for more [value-focused options as consumers combat inflation](https://www.trendhunter.com/trends/your-choice-combo). Image Credit: Popeyes ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 18% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Online-exclusive Meal Deals:** Brands can offer value-focused meal deals exclusively online to attract customers and increase profits. - **Limited-time Promotions:** Brands can use limited-time promotions, like the $5 Big Box, to create a sense of urgency and increase sales. - **Value-focused Options:** As consumers face inflation, brands should offer value-focused meal options to remain competitive and meet customer needs. ### Sectors Adopting This - **Quick Service Restaurants:** Brands can use online exclusives and limited-time promotions to drive traffic and sales for fast food chains. - **Online Food Delivery Services:** Online food delivery services can partner with fast food chains to offer exclusive deals to customers who order through their platform. - **Retail:** Retailers can offer value-focused meal deals as a way to drive traffic to their stores and increase sales of consumer packaged goods. ## Related on Trend Hunter - [App-Only Fried Chicken Meals](https://www.trendhunter.com/trends/popeyes-699-big-box.md) - [Online-Only Value Meals](https://www.trendhunter.com/trends/big-box-combo.md) - [Inflation-Alleviating Fast-Food Meals](https://www.trendhunter.com/trends/5-for-699.md) - [Low-Cost Seasonal QSR Meals](https://www.trendhunter.com/trends/festive-family-box.md) - [Cost-Conscious QSR Family Meals](https://www.trendhunter.com/trends/popeyes-family-feast-meal.md) - [Festive QSR Menus](https://www.trendhunter.com/trends/festive-qsr-menu.md) - [Football-Themed QSR Meal Deals](https://www.trendhunter.com/trends/popeyes-18piece-wing-group-pack.md) - [QSR-Launched Cajun-Style Turkey](https://www.trendhunter.com/trends/cajunstyle-turkeys.md) - [Online-Only Fried Chicken Deals](https://www.trendhunter.com/trends/kfc-10-8piece-buckets.md)