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# Variety-Packed QSR Meal Deals
The Popeyes $10 Sampler Includes an Array of Fare

By Michael Hemsworth | Published 2020-06-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/popeyes-10-sampler
References: [chewboom](https://www.chewboom.com/2020/06/04/popeyes-new-10-sampler-available-at-select-locations/) & [popeyes](https://www.popeyes.com)

[The Popeyes](https://www.trendhunter.com/trends/popeyes-5-big-box) $10 Sampler is a new menu item from the [QSR](https://www.trendhunter.com/trends/festive-family-box) brand that will offer patrons with a way to enjoy a wide variety of fare instead of having to choose one or two items only. The meal includes two pieces of bone-in chicken along with two chicken tenders, eight pieces of shrimp, two biscuits and a choice of two sides as well. This makes the meal perfect for two people or patrons who are extra hungry to get the most bang for their buck.

The Popeyes $10 Sampler is a limited time offering that is available at select locations now. The menu item speaks to the increased popularity of [sampler-style meals](https://www.trendhunter.com/trends/arbys-meat-3-box) as consumers seek out more variety when dining out.

Image Credit: Popeyes

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 21% | Activity: 35% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Sampler-style Meals:** The popularity of sampler-style meals is growing as consumers seek out more variety when dining out.
- **Value Meal Deals:** QSR brands can offer value meal deals to provide patrons with a way to enjoy a wide variety of fare instead of having to choose one or two items only.
- **Limited Time Offerings:** Limited time offerings like the Popeyes $10 Sampler can create hype and urgency for patrons to visit QSR locations.

### Who This Affects Most

- **Quick Service Restaurants:** QSR brands can create more variety-packed meal deals to satisfy consumers' desire for greater variety in their meal options.
- **Food and Beverage:** The trend towards sampler-style meals can drive innovation in the food and beverage industry to create more variety in meals and packaging options for consumers.
- **Marketing and Advertising:** Limited time offerings like the Popeyes $10 Sampler can be used as a marketing tool in the advertising industry to drive hype and traffic for QSR brands.

## Related on Trend Hunter

- [Low-Cost Seasonal QSR Meals](https://www.trendhunter.com/trends/festive-family-box.md)
- [Festive QSR Menus](https://www.trendhunter.com/trends/festive-qsr-menu.md)
- [Extra-Crunchy QSR Value Menus](https://www.trendhunter.com/trends/popeyes-shatter-crunch-savers-menu.md)
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- [Online-Only Fried Chicken Deals](https://www.trendhunter.com/trends/popeyes-5-big-box.md)
- [App-Only Fried Chicken Meals](https://www.trendhunter.com/trends/popeyes-699-big-box.md)
- [Online-Only Value Meals](https://www.trendhunter.com/trends/big-box-combo.md)
- [Tasty Korean Meal Platters](https://www.trendhunter.com/trends/seoul-sampler.md)
