# Layered Hipster Fashions The POPEYE Magazine 'Tokyo Power Buy' Editorial is Super Hot By Ryan Hinkson | Published 2010-08-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/popeye-magazine References: [hypebeast](http://hypebeast.com/2010/08/popeye-tokyo-power-shops-editorial/) & [mensmodelstalk.blog8.fc2](http://mensmodelstalk.blog8.fc2.com/blog-entry-3132.html) The POPEYE Magazine '[Tokyo Power Buy](https://www.trendhunter.com/trends/blackeyepatch-winter)' editorial highlights the best stores and fashions available in Japan. Essentially presenting some of the best menswear on the planet, this POPEYE Magazine editorial features sharp suits, [layered plaids](https://www.trendhunter.com/trends/graphpaper-yoke), and stylish denims. All style-conscious lads need to check out this awesome spread and get some crisp, cool menswear inspiration ideas for the coming fall season. **Implications** - Hipsters have become a popular subject in fashion. Many brands are drawing inspiration from these individuals to create a whole new style of fashion. The fashion industry has found a new alternative culture to sell much like they did with grunge and pop. While unfamiliar at first, the consumers eventually catch on to a lifestyle that becomes mainstream and transforms pop culture as a whole. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Hipster Fashion Trend:** Businesses in the fashion industry could capitalize on the growing popularity of hipster fashion trends by designing products that cater to this style. - **Layered Clothing Trend:** Opportunities exist for businesses to create and market layered clothing that incorporates different fabric textures and colors to appeal to fashion-conscious consumers. - **Asian Menswear Trend:** By incorporating elements of Asian menswear styles into their designs, businesses could potentially appeal to a growing market segment interested in fashion from Asia. ### Sectors Adopting This - **Fashion Retail Industry:** Retailers could benefit from the rise in popularity of hipster fashion by offering items similar to those seen in the POPEYE 'Tokyo Power Buy' editorial. - **Textile Industry:** The textile industry has an opportunity to provide fabrics that lend themselves to creating layered clothing for the fashion industry. - **Marketing and Advertising Industry:** Marketing and advertising companies could assist brands in reaching their target audience interested in hipster fashion trends through effective campaigns on social media and other platforms. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)