# Bear Suit Sidekicks Popeye Magazine's 'The Town Where It Snows' Features an Unusual Co-Star By Marissa Brassfield | Published 2009-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/popeye-magazine-the-town-where-it-snows References: [thefashionisto](http://thefashionisto.com/blog/2009/09/editorial-the-town-where-it-snows/) & [magazineworld.jp](http://magazineworld.jp/popeye/750/) Popeye Magazine's 'The Town Where It Snows' is an unusual editorial in which model David Brunier dons [wintry fashions](https://www.trendhunter.com/trends/veronica-beard-apres-ski) in a mock winter setting alongside someone a [giant bear costume](https://www.trendhunter.com/trends/paddington). This fun pictorial was photographed by Junji Hata and styled by Tomoki Sukezane. Are extras dressed up as bears the next editorial must-haves? I hope not. Check out the full shoot from Popeye Magazine's 'The Town Where It Snows' in the gallery above. **Implications** - XX Popeye Magazine's 'The Town Where It Snows' is an fantastic and quirky editorial. I think that this editorial reveal utilizes the people-dressing-up-as animals trend effectively. It is editorials like this one that make me eager for the winter months to kick in so I can dress all in [warm comfy clothes](https://www.trendhunter.com/trends/cozy-footwears). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 8% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **People-dressing-up-as-animals:** This editorial showcases the trend of people dressing up as animals, creating a playful and whimsical atmosphere. - **Mock-winter-settings:** The use of a mock winter setting in this editorial reflects the trend of creating imaginative and surreal environments in fashion shoots. - **Quirky-editorials:** This quirky editorial demonstrates the trend of unconventional and unexpected themes in fashion spreads. ### Where This Applies - **Fashion:** In the fashion industry, there is an opportunity to incorporate playful and animal-themed elements in clothing and accessories. - **Photography:** Photographers can explore the trend of creating imaginative and surreal environments to capture unique and eye-catching visuals. - **Editorial Publishing:** The publishing industry can embrace the trend of producing quirky and unconventional editorial content to engage readers and stand out from the crowd. ## Related on Trend Hunter - [Teddy Bear-Centric Apparel](https://www.trendhunter.com/trends/boss-2.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Blazer-Adorned Bear Figures](https://www.trendhunter.com/trends/blazeradorned-bear-figure.md) - [Bear-Themed Baby Lines](https://www.trendhunter.com/trends/paddington.md) - [Wintery Cartoon Apparel Capsules](https://www.trendhunter.com/trends/market-x-peanuts.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Monochromatic Mascot-Themed Collections](https://www.trendhunter.com/trends/undercover-3.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md)