# Iconic Japanese Magazine Apparel Japanese Label POPEYE Launches Web Store and Merch Collection By Niko Pajkovic | Published 2022-04-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/popeye-1 References: [hypebeast](https://hypebeast.com/2022/4/japanese-magazine-popeye-online-store-launch-merch-release) & [popeyemagazine.jp](https://popeyemagazine.jp/) Japanese cultural magazine POPEYE is celebrating its [46th anniversary](https://www.trendhunter.com/trends/mr-brothers-cut-club) with the launch of its first-ever online store, which will drop in conjunction with the release of the publication's 900th issue and a new 'POPEYE Special Logo' merch collection. According to the company, the launch of the online store represents the brand's evolution beyond being solely tied to "information." The [POPEYE Special Logo merch collection](https://www.trendhunter.com/trends/pizzaexpress-the-icons-collection) centers around the iconic POPEYE logo, which was designed by renowned Japanese art director Seiichi Horiuchi. The capsule consists of a range of relaxed-fit [hoodies and t-shirts](https://www.trendhunter.com/trends/beams-4), which feature American-made ECOCYCLE®︎ base fabrics. In addition, each piece comes dressed with a special 'P' tag and text reading "for City Boys" on the back. For those interested, the collection is now available online through POPEYE's new webstore. Image Credit: POPEYE ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 83% | Activity: 48% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Online Magazine Merchandise:** Launching online stores and merchandise collections to expand beyond a magazine's original purpose. - **Iconic Logo Products:** Designing product collections that center around a brand's iconic logo. - **Sustainable Fashion Materials:** Using sustainable materials like ECOCYCLE®︎ to appeal to eco-conscious consumers. ### Sectors Adopting This - **Publishing:** Publishers can consider launching online stores and merchandise collections to diversify revenue streams beyond traditional advertising. - **Fashion/apparel:** Fashion brands can explore incorporating iconic logos into product collections to appeal to nostalgic consumers. - **Sustainability:** Sustainable material providers and eco-friendly fashion brands can tap into the trend of using environmentally responsible materials. ## Related on Trend Hunter - [Sailor Origin-Story Mangas](https://www.trendhunter.com/trends/eye-lit-popeye.md) - [Limited Manga Apparel](https://www.trendhunter.com/trends/shonen-jump-store.md) - [Animated Streetwear Capsules](https://www.trendhunter.com/trends/the-simpsons-x-family-mart.md) - [Anime-Themed Fashion Lines](https://www.trendhunter.com/trends/one-piece-2.md) - [Nostalgic Cartoon Streetwear](https://www.trendhunter.com/trends/doraemon-fall.md) - [Space Anime-Themed Apparel](https://www.trendhunter.com/trends/albino-and-preto-1.md) - [Anime Anniversary Apparel](https://www.trendhunter.com/trends/pokmon-30th-anniversary.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Anime Anniversary Fashion](https://www.trendhunter.com/trends/initial-d-x-blackeyepatch.md)