# Wholesome Kingpin Ads The PopCorners Super Bowl Commercial Reimagines Breaking Bad By Laura McQuarrie | Published 2023-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/popcorners-super-bowl References: [prnewswire](https://www.prnewswire.com/news-releases/popcorners-first-super-bowl-campaign-reimagines-breaking-bad-tv-series-to-break-into-something-good--the-wholesome-snacking-business-301739050.html)  The [PopCorners](https://www.trendhunter.com/trends/popcorners-smokehouse-bbq) Super Bowl campaign is a first for the brand and with it, the snack brand is putting its own wholesome stamp on one of the most critically acclaimed TV shows of all time. Inspired by the original Breaking Bad storyline, the [Super Bowl spot](https://www.trendhunter.com/trends/call-of-the-mustaches) has actors Bryan Cranston, Aaron Paul and Raymond Cruz reprise their roles as Walter White, Jesse Pinkman and Tuco Salamanca. But this time around, fans will get to tune in to see " two characters who could've used their talents to Break Into Something Good." To stay true to the series and yet reimagine it in a fresh, faithful way, the brand also teamed up with Breaking Bad creator, head writer, executive producer and director Vince Gilligan. Fans will see iconic scenes, the infamous RV and the beloved [air-popped snack](https://www.trendhunter.com/trends/betterforyou-snack-campaign) like never before. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 7% | Activity: 32% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Wholesome Reimagining Trend:** Other brands could create their own wholesome commercials inspired by original content that has traditionally been dark or gritty. - **Celebrity Cameo Trend:** More brands could incorporate celebrity cameos in their commercials to draw viewers in and create a memorable experience. - **Collaboration with Original Creators Trend:** Other brands could partner with the original creators of popular TV shows or movies to create unique and authentic content for their commercials. ### Who This Affects Most - **Snack Industry:** Snack companies could create commercials that reimagine popular TV shows or movies to make their brand a more memorable and enjoyable experience for viewers. - **Entertainment Industry:** TV shows and movie studios could partner with brands to create unique and authentic ads that promote their content and create a memorable experience for viewers. - **Marketing and Advertising Industry:** Marketing and advertising agencies could collaborate with brands and content creators to create unique and memorable commercial campaigns that break through the clutter and engage viewers. ## Related on Trend Hunter - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Farmer-Focused Campaign Ads](https://www.trendhunter.com/trends/lays-super-bowl-ad.md) - [Cartoon-Celebrating Snack Branding](https://www.trendhunter.com/trends/popchips-and-the-garfield-movie.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md) - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md)