# Exclusive Spicy Crisps Kentucky Derby-Goers Get to Try PopCorners Jalapeño Poppers First By Laura McQuarrie | Published 2024-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popcorners-jalapeo-popper References: [ca.finance.yahoo](https://ca.finance.yahoo.com/news/popcorners-bets-big-kentucky-derby-130200082.html) & [popcorners](https://www.popcorners.com/)  Jalapeno poppers, a beloved snack at the Kentucky Derby, inspired the limited-edition PopCorners Jalapeño Popper flavor and the [PepsiCo](https://www.trendhunter.com/trends/popworks-x-malibu-snack) brand is allowing event attendees to be the first to savor this exclusive, zesty delight at the races. "In developing the new Jalapeño Popper flavor, we saw an unmet desire for [spicier options in the snack aisle](https://www.trendhunter.com/trends/pure-protein-franks-redhot-popped-crisps)," said Rhasheda Boyd, vice president of marketing, PepsiCo, "So, we decided to embrace our 'popped, never fried' motto with a unique take on a familiar food." During Kentucky Derby Week, attendees can visit the PopCorners Snackbook on the Churchill Downs grounds to experience a 20s-style experience that invites them to place free bets on their favorite PopCorners flavors. PopCorners' Jalapeño Popper variety joins other fan favorites like White Cheddar, [Kettle Corn](https://www.trendhunter.com/trends/chili-lime-popcorn-snack) and Sea Salt. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 73% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicier Snack Alternatives:** Addressing an unmet desire for spicier options in the snack aisle can lead to enticing new flavor profiles. - **Immersive Branded Experiences:** Creating 20s-style experiences like the PopCorners Snackbook enhances consumer engagement with the brand. - **Limited-edition Flavor Promotions:** Offering exclusive flavors like Jalapeño Popper as a limited edition can generate excitement and increase product engagement. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore developing spicier snack alternatives to meet changing consumer preferences. - **Event Marketing:** Event marketing in industries like entertainment and hospitality can benefit from creating immersive branded experiences to enhance customer interaction. - **Consumer Packaged Goods:** Consumer packaged goods companies can leverage limited-edition flavor promotions to drive sales and engage with customers on a deeper level. ## Related on Trend Hunter - [Spicy Cheddar Popcorn Snacks](https://www.trendhunter.com/trends/skinnypop-popcorn-cheddar-jalapeo.md) - [Spicy Cheddar Popcorns](https://www.trendhunter.com/trends/spicy-cheddar-popcorn.md) - [Spicy Pepper-Flavored Chips](https://www.trendhunter.com/trends/hot-and-spicy.md) - [Spicy Cheesy Popcorn Snacks](https://www.trendhunter.com/trends/flamin-cheesy.md) - [Partially Popped Corn Snacks](https://www.trendhunter.com/trends/corn-nuts-partially-popped.md) - [Saucy Popcorn-Inspired Snack Chips](https://www.trendhunter.com/trends/popcorners-smokehouse-bbq.md) - [Popped Hot Cocoa Snacks](https://www.trendhunter.com/trends/popcorners-cocoa-crunch.md) - [Sweet Cinnamon-Dusted Chips](https://www.trendhunter.com/trends/popcorners-cinnamon-crunch.md) - [Premium Healthy Popcorn](https://www.trendhunter.com/trends/popcornopolis1.md)