# Workplace Video Chat Apps Popcorn's New App Lets Coworkers Connect Via Short Recorded Videos By Francesca Mercurio | Published 2021-08-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/popcorn References: [finance.yahoo](https://finance.yahoo.com/news/popcorns-app-brings-short-form-184925815.html) A new startup called [Popcorn](https://www.trendhunter.com/trends/popcorn-shed-products) just launched a platform where users can send [short video messages](https://www.trendhunter.com/trends/videosupport-api) to their coworkers. The company sought to create a video messaging platform that was appropriate for a work environment. Popcorn lets users record video messages for their coworkers - and can be used in the place of an email, text, or Slack message. Popcorn is the perfect way to send a quick hello or check in to a colleague and is much more convenient than drafting a wordy email or text. Popcorn is also a great way to network. Instead of sending a long-winded [LinkedIn](https://www.trendhunter.com/trends/mailmoo) message, Popcorn lets a user send a personalized and friendly video message. Popcorn is free to download on iOS devices and offers a Slack integration. Image Credit: Popcorn ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **Workplace Video Messaging:** The rise of video messaging in the workplace creates opportunities for startups to deliver a better-work related experience. - **Employee Engagement Platforms:** The need for video communication channels has greatly increased in the past months, making it a lucrative market to introduce innovative employee engagement tools and platforms. - **Automated Video Transcription Technologies:** Automated video transcription technologies, when integrated with workplace video Communications Platforms, are a potential disruptive innovation to reduce manual effort and enhance the accessibility of video communication. ### Industries Being Reshaped - **Communication and Collaboration Software:** Software companies that specialize in communication and collaboration have a significant market opportunity in delivering new video messaging solutions to the workplace. - **HR Management Platforms:** HR management platforms that include video messaging modules for employee communications can differentiate themselves from competitors and gain a competitive edge. - **Digital Marketing and Advertising:** Digital marketing and advertising businesses may explore video collaboration platforms as a way to increase their advertising reach and engagement through personalized video messages. ## Related on Trend Hunter - [Screen-Recording Messaging Platforms](https://www.trendhunter.com/trends/video-messaging-platform.md) - [Email Video Message Apps](https://www.trendhunter.com/trends/vocal-app.md) - [One-Click Remote Meeting Tools](https://www.trendhunter.com/trends/spontaneousli.md) - [Coffee Shop Video Calls](https://www.trendhunter.com/trends/coffee-video-calls.md) - [Personal Video Calling Solutions](https://www.trendhunter.com/trends/waitroom.md) - [Video-Based Hiring Platforms](https://www.trendhunter.com/trends/social-hiring-platform.md) - [Collaborative Professional Checklist Apps](https://www.trendhunter.com/trends/popshare-app.md) - [Asynchronous Video Messaging](https://www.trendhunter.com/trends/videosupport-api.md) - [Video Game-Like Chat Platforms](https://www.trendhunter.com/trends/pfpchat.md)