# Personified Popcorn Packaging Paulina Arzillier Creates Fun Snack Packaging for Kid Consumers By Jana Pijak | Published 2015-04-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/popcorn-packaging References: [behance.net](https://www.behance.net/gallery/25489277/Kids-Popcorn-Packaging) Paulina Arzillier's popcorn packaging features fun imagery and will appeal to kid consumers. The Mexican designer's snack branding is used to identify [four authentic flavor varieties](https://www.trendhunter.com/trends/churro-chocolate-caliente-palomitaz) that include Chile, Ranch, Pika-Pina and Caramel. This popcorn packaging concept identifies different snack flavors with distinct colors. Each of Paulina Arzillier's customized boxes also features facial features that are illustrated using cartoon-like graphics. The designer uses her personified packaging concept to appeal to kid consumers and creates snack containers that are fun and eye-catching. When ready to discard, these dual-purpose containers can double as [fun toys](https://www.trendhunter.com/trends/popcorn-kitchen-scary-eyes) and are sustainable thanks to their printed paper material. Inspired by toy packaging, these popcorn containers will make young consumers smile and represent different flavors in a unique way. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 64% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Customized Packaging Design:** The use of illustrated cartoon-like graphics on snack packaging appeals to young consumers and creates a fun and eye-catching experience. - **Dual-purpose Packaging:** The concept of snack containers that double as toys provides an opportunity for innovative and sustainable packaging solutions. - **Flavor Identification Through Color:** Using distinct colors to represent different flavors on snack packaging enhances the visual appeal and makes flavor identification easier for consumers. ### Who This Affects Most - **Food Packaging:** The food packaging industry could explore customized designs and dual-purpose concepts to create engaging experiences and sustainable solutions. - **Snack Food:** Snack food brands can consider using color-coded packaging and personified designs to attract young consumers and stand out from competitors in the market. - **Toy Manufacturing:** Toy manufacturers could collaborate with snack brands to create dual-purpose packaging that extends the play value of the product, enhancing customer satisfaction. ## Related on Trend Hunter - [Celebratory Popcorn Products](https://www.trendhunter.com/trends/handcrafted-popcorn.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Flavor-Wrapped Popcorn Cups](https://www.trendhunter.com/trends/popcorn-cups.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Letterbox Popcorn Packs](https://www.trendhunter.com/trends/popcorn-kitchen-pack.md) - [Bottled Popcorn Kits](https://www.trendhunter.com/trends/popcorn-kits.md) - [Pig-Themed Popcorn Snacks](https://www.trendhunter.com/trends/peter-pigs.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md)