# Robotic Popcorn Machines Pop Bot Promoted Fire TV By Serving Snacks Based on Favorite Genres By Laura McQuarrie | Published 2019-07-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/popcorn-machine References: [adweek](https://www.adweek.com/agencies/amazon-and-dotdotdash-promoted-fire-tv-with-a-robotic-popcorn-machine/) & [dotdotdash.io](https://dotdotdash.io/) As part of an [Amazon](https://www.trendhunter.com/trends/popcorn-shed) pop-up experience in New York City, Dotdotdash created a robotic popcorn machine to promote Amazon's Fire TV. At the event, people had the chance to select snacks and toppings based on their favorite TV genre—with [sweet and savory flavors](https://www.trendhunter.com/trends/sweet-and-salty-popcorn) representing different categories. The fusion of robotics and food vending was created to make the enjoyment of a classic snack a work of entertainment in itself, especially as the robotic popcorn machine boasts the ability to scoop, shake and serve popcorn. At the activation, Dotdotdash also created a room with virtual reality to immerse visitors in content from Amazon, as well as Dolby’s sound system. Following its appearance in NYC, Dotdotdash's robotic popcorn machine, the Pop Bot, will be touring the United States. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Robotic Snack Machines:** Tech companies are using robotics to enhance the food vending experience and create unique promotional activations. - **Customized Snack Options:** Brands are offering consumers personalized snack options based on their preferences to increase engagement and create a more memorable experience. - **Immersion Marketing:** Companies are using immersive experiences, such as virtual reality, to captivate and engage consumers and promote their products or services. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can utilize robotic technology to create more engaging vending experiences and attract customers with innovative vending machines. - **Marketing and Advertising:** Marketing and advertising companies can use immersive technologies, such as virtual reality, to create unique promotional experiences that captivate consumers and enhance brand awareness. - **Entertainment and Hospitality:** Entertainment and hospitality companies can use customized snack options and innovative vending experiences to enhance the visitor experience and set themselves apart from competitors. ## Related on Trend Hunter - [Novel Robotic Vending Machines](https://www.trendhunter.com/trends/novel-robotic-vending-machine.md) - [Sci Fi-Themed Popcorn Machines](https://www.trendhunter.com/trends/death-star-popcorn.md) - [Modern Stovetop Popcorn Makers](https://www.trendhunter.com/trends/the-popsmith-popper.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [3D Puzzle Popcorn Machines](https://www.trendhunter.com/trends/popcorn-machine-1.md) - [Streaming Service Snack Ranges](https://www.trendhunter.com/trends/netflix-now-popping.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Doll Movie-Themed Popcorns](https://www.trendhunter.com/trends/barbie-the-movie.md) - [Microwavable Popcorn Cobs](https://www.trendhunter.com/trends/poppin-cobs.md)