# Zesty Wine-Infused Popcorn This Wine Popcorn Flavor is Something You Should Try at Least Once By Ian Andrew Panganiban | Published 2013-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popcorn-flavor References: [foodiggity](http://www.foodiggity.com/wine-flavored-popcorn-exists/) & [populencenyc](http://www.populencenyc.com/flavors/sauvignon-blanc-kettle.html) The wine-injected popcorn flavor from Populence is definitely something worth trying, at least once. People are making [popcorn flavors](https://www.trendhunter.com/trends/popworks-x-malibu-snack) out of almost anything nowadays. It's both interesting and a little disgusting, but the human palate was made to explore new flavors -- if it wasn't then chocolate chip cookies never would've been created! The [popcorn makers](https://www.trendhunter.com/trends/belles-gourmet-popcorn) of Populence partnered with New Zealand winemaker Kim Crawford to create the 'Sauvignon Blanc Lemon' and the 'Pinot Noir Drizzle' popcorn infused with wine. The result of this flavorful marriage is a zesty mixture of wine and crunch that'll appeal to the taste buds of some people. The [wine-infused popcorn flavor](https://www.trendhunter.com/trends/garlic-and-wine-seasoning) is something a person can serve to their more affluent friends to see if their silver tongues can accommodate such a refined popcorn flavorings. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Wine-injected Popcorn:** The trend of infusing popcorn with wine flavors presents an opportunity for snack companies to create unique and indulgent products. - **Gourmet Popcorn:** The trend of experimenting with unconventional flavors in popcorn is driving innovation in the snack industry, allowing for premium and gourmet offerings. - **Collaborative Partnerships:** The trend of collaboration between popcorn makers and beverage brands opens up opportunities for cross-promotion and the creation of novel flavor combinations. ### Who This Affects Most - **Snack Food:** The snack food industry can tap into the trend of wine-infused popcorn to offer sophisticated and upscale snack options to consumers. - **Beverage:** The beverage industry has an opportunity to collaborate with popcorn makers to create unique flavor combinations and capitalize on the growing demand for gourmet snacks. - **Hospitality:** The hospitality industry can leverage the trend of wine-infused popcorn to enhance the guest experience and offer a unique and indulgent snack option in hotels, theaters, and restaurants. ## Related on Trend Hunter - [Gin-Paired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-and-craft-gin-club.md) - [Alcohol-Infused Popcorn Bundles](https://www.trendhunter.com/trends/uniqucorn.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Spicy Cheesy Popcorn Snacks](https://www.trendhunter.com/trends/flamin-cheesy.md) - [Collaborative Olive Oil Popcorns](https://www.trendhunter.com/trends/extra-virgin-olive-oil-sea-salt-popcorn.md) - [Cocktail-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/popworks-x-malibu-snack.md)