# Popcorn Candy Bars Dylan's 'Bones & Bits' Bar Has a Crunchy Popcorn Chocolate Texture By Laura McQuarrie | Published 2015-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popcorn-chocolate References: [dylanscandybar](https://www.dylanscandybar.com/witches-brew-bar-bones-bits.html) Around this time of year nearing the end of October, there's certainly no shortage of chocolate treats to choose from, but Dylan's Candy Bar goes about branding its 'Bones & Bits' popcorn chocolate [Halloween Witches Brew Bar](https://www.trendhunter.com/trends/2024-halloween-collection) in a clever way. The texture of biting into "Bones & Bits" is simulated in the bar by including [crunchy crispies](https://www.trendhunter.com/trends/milkybar-crunchy-pops) and pieces of popcorn in the Belgian milk chocolate. While many chocolates and candies released for Halloween aim to gross out trick-or-treaters with oozing interiors, this candy bar provides a texture that's just as hair-raising. While there are now countless recipes available for [chocolate-covered popcorn](https://www.trendhunter.com/trends/baileys-chocolate-popcorn-egg), this chocolate bar flips the ratio of one ingredient to the other and provides a whole new way to enjoy both ingredients. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Popcorn Chocolate Combos:** A trend of combining popcorn with chocolate will continue to emerge and evolve through unique ratios and textures. - **Halloween Branding:** Companies will continue to create clever and unique branding strategies to stand out during the Halloween season. - **Texture Enhancements:** Innovations in texture creation will continue to drive product development and consumer interest. ### Industries Being Reshaped - **Candy and Confections:** The candy industry will continue to explore innovative combinations of flavors and textures to create new confectionery experiences. - **Specialty Foods:** Specialty food companies will continue to create unique products for niche markets such as Halloween-themed snacks and treats. - **Marketing and Advertising:** Marketing and advertising agencies will continue to help brands create unique and clever marketing strategies to stand out in a crowded marketplace, particularly during seasonal events like Halloween. ## Related on Trend Hunter - [Spooky Popcorn Snack Kits](https://www.trendhunter.com/trends/popcorn-kitchen-scary-eyes.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md) - [Fruity Chocolate Bars](https://www.trendhunter.com/trends/popcorn-kitchen-1.md) - [Cinema-Inspired Chocolate Bars](https://www.trendhunter.com/trends/microbatch-chocolate-bars.md) - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Spooky Halloween Snack Hybrids](https://www.trendhunter.com/trends/cookie-pop1.md) - [Popping Candy Protein Bars](https://www.trendhunter.com/trends/highprotein-bar.md) - [Popcorn-Infused Chocolate Treats](https://www.trendhunter.com/trends/chocolate-popcorn-slabs.md) - [Dessert-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel.md)