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# Poppable Chicken Bites
Burger King Canada is Now Serving Up Its Own Version of Popcorn Chicken

By Katherine Pendrill | Published 2019-07-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/popcorn-chicken
References: [chewboom](https://www.chewboom.com/2019/07/26/burger-king-fries-up-new-popcorn-chicken-in-canada/) & [burgerking](https://burgerking.ca/menu-item/popcorn-chicken)

It seems that Burger King is taking a page from [KFC](https://www.trendhunter.com/trends/popcorn-chicken-popcorn) with the debut of [Popcorn Chicken](https://www.trendhunter.com/trends/buffalo-popcorn-chicken-poutine) at participating locations in Canada. While the new dish may look a lot like KFC's iconic chicken bites, the taste is all Burger King.

According to [Burger King Canada](https://www.trendhunter.com/trends/dill-pickle-chicken-nuggets), the new Popcorn Chicken dish is described as "small bites of big flavor" that are "tender and juicy on the inside and crispy on the outside." To create the bite-sized snacks, the chain starts with chicken tenders, which are then coated in a homestyle seasoned breading. Thanks to their popcorn-like shape, the nuggets are also perfect for dipping in just about any of Burger King's sauces.

Image Credit: *Burger King Canada.*

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 19% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Popcorn Chicken Craze:** There is a growing trend of fast food chains offering their own versions of popcorn chicken.
- **Burger King's Flavor Innovation:** Burger King's introduction of their own popcorn chicken showcases their commitment to offering unique and flavorful menu items.
- **Convenient Bite-sized Snacks:** The rise of bite-sized snacks like popcorn chicken reflects consumers' desire for easy and convenient food options.

### Industries Being Reshaped

- **Fast Food Restaurants:** Fast food restaurants have the opportunity to capitalize on the popcorn chicken trend by adding their own twist to the classic dish.
- **Poultry Processing:** The demand for chicken tenders and popcorn chicken presents an opportunity for poultry processing companies to meet the needs of fast food chains and consumers.
- **Sauces and Condiments:** The popularity of bite-sized snacks like popcorn chicken opens up new opportunities for sauce and condiment manufacturers to partner with fast food chains and create unique dipping sauces.

## Related on Trend Hunter

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