# Animated Popcorn Packaging This Playful Popcorn Branding Will Appeal to Younger Family Members By Rebecca Byers | Published 2015-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popcorn-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/this-corn.html) & [petergregson](http://www.petergregson.com/) This vibrant, playful popcorn branding uses [colorful paper packaging](https://www.trendhunter.com/trends/betterforyou-snack) and cartoon figures to illustrate its youthful vitality. The plentiful range of flavors is denoted in the varying package colors and features a fluffy mascot that resembles a cloud, which is also a great connotation when marketing a snack. Given the brand's use of the fluffy cloud-like cartoon, consumers will be aligning the product with connotations of a light, harmless snack that will feel low on calories. The [colorful popcorn branding](https://www.trendhunter.com/trends/popcornaa) was designed by [Peter Gregson Studio](https://www.trendhunter.com/trends/peter-pigs) and boasts plenty of nutritional information, like the fact the products are all non-GMO, and other witty musings, like "blame it on the corn," and "give in to this corn." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Vibrant Packaging:** The playful use of colorful paper packaging appeals to the younger demographic and creates a visually engaging experience. - **Cartoon Branding:** The incorporation of cartoon characters in the branding taps into the nostalgia of consumers and makes the product more relatable and fun. - **Healthy Snack Marketing:** Highlighting nutritional information and positioning the product as a light and low-calorie snack capitalizes on the growing trend of health-conscious consumers. ### Sectors Adopting This - **Food Packaging:** Innovative and eye-catching packaging designs present an opportunity for companies to differentiate themselves in the highly competitive food packaging industry. - **Food and Beverage:** Branding and marketing strategies that target younger demographics can drive sales and create long-term loyalty in the food and beverage industry. - **Health and Wellness:** Developing and promoting healthy snack options can tap into the flourishing health and wellness industry, offering consumers guilt-free indulgence. ## Related on Trend Hunter - [Richness-Indicating Popcorn Branding](https://www.trendhunter.com/trends/pop-secret-butter-meter.md) - [Celebratory Popcorn Products](https://www.trendhunter.com/trends/handcrafted-popcorn.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Flavor-Wrapped Popcorn Cups](https://www.trendhunter.com/trends/popcorn-cups.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md)