# Promotional Beer Popcorn Lav Created a Popcorn Beer to Celebrate a Change in Ingredients By Laura McQuarrie | Published 2016-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popcorn-beer References: [adverblog](http://www.adverblog.com/2016/08/17/beer-and-popcorn-anyone/) In order to get the word out about a change in ingredients it made in its beer, Lav (a beer that is produced and bottled by [Carlsberg](https://www.trendhunter.com/trends/fonio-lager)) launched a popcorn beer. Recently, Lav refined its ingredient list by excluding corn, which makes for a more premium product that's made with just barley, hops and water. The promotional product from [McCann Belgrade](https://www.trendhunter.com/trends/shreddie-for-anything) agency "literally took out the corn out of Lav’s beer and turned it into a popcorn." The [beer-branded popcorn](https://www.trendhunter.com/trends/pop-secret-popcorn) was given away at supermarkets, bars, movie theaters and other events in order to spread the word about the new changes in Lav's beer in a fun and unexpected way. Crossover products like this have become increasingly popular in the foodie community and this one makes for a fitting treat for both snack food lovers and beer fans alike. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ingredient-focused Promotions:** Brands can create unique and memorable promotional products that showcase ingredient changes and raise awareness with consumers. - **Crossover Food and Drink Products:** Combining two popular products or brands in a clever way can generate buzz and excitement among consumers. - **Premium Ingredient Focus:** Highlighting the use of high-quality ingredients can differentiate a product and appeal to consumers looking for premium options. ### Who This Affects Most - **Beverage:** Beverage brands can create unique promotional products that showcase ingredient changes and raise awareness with customers. - **Snack Foods:** Food brands can experiment with crossover products and flavors to create new and exciting treats for customers. - **Advertising and Marketing:** Marketing agencies can create clever and unexpected promotions that highlight a brand's key message, such as ingredient changes or new product launches. ## Related on Trend Hunter - [Popcorn-Flavored Lattes](https://www.trendhunter.com/trends/caffe-latte-popcorn.md) - [Gin-Paired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-and-craft-gin-club.md) - [Cocktail-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/popworks-x-malibu-snack.md) - [Liquor-Infused Gourmet Popcorn](https://www.trendhunter.com/trends/gourmet-popcorn-eatable.md) - [Coffee-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/vietnamese-coffee-puffcorn.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Alcohol-Infused Popcorn Bundles](https://www.trendhunter.com/trends/uniqucorn.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md) - [Collaborative Olive Oil Popcorns](https://www.trendhunter.com/trends/extra-virgin-olive-oil-sea-salt-popcorn.md)