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# Citiscape Interiors
The Popcore Apocalyptic Manhattan Set is in a Swedish Flat

By Amelia Roblin | Published 2010-09-30 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/popcore-apocalyptic-manhattan
References: [dvice](http://dvice.com/archives/2010/09/image-of-the-da-36.php) & [bldgblog.blogspot](http://bldgblog.blogspot.com/2007/12/50-large-buildings-on-floor-of-three.html)

The last place you would think to see [New York City](https://www.trendhunter.com/trends/brooklyn-loft) would probably be in this Popcore apocalyptic Manhattan set for the "Stay Young" music video by Strata. Housed entirely in a Skellefteå, Sweden apartment is a scaled-down metropolis with the ashen look of post-disaster.

Using RTV and foamcard, 50 structural replicas were erected for the Popcore apocalyptic Manhattan set. Constructing it was a collaborative effort by [Nordic Set Design](https://www.trendhunter.com/trends/nordic-by-barchef) school students and Warhammer 40K players, based on the concept by Mats Sahlström.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 29% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### Why This Trend Is Growing

- **Apocalyptic Set Design:** Opportunity for creating immersive and realistic sets for music videos, movies, and events with post-disaster themes.
- **Collaborative Design:** Potential for combining the expertise of different disciplines, such as set design and gaming, to create unique and innovative projects.
- **Scaled-down Metropolis:** Demand for miniature cityscapes and architectural replicas for various purposes, including film sets, art installations, and tourism.

### Industries Being Reshaped

- **Film and Entertainment:** Disruptive innovation opportunity in developing new techniques and technologies for constructing realistic and immersive sets for movies and music videos.
- **Education and Training:** Opportunity to incorporate collaborative and interdisciplinary projects into design schools to encourage innovation and expand students' skillsets.
- **Tourism and Hospitality:** Potential for creating miniature cityscapes and architectural replicas as tourist attractions, providing visitors with a unique and immersive experience.

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