# Air-Popped Cassava Chips New Popchips Grain Free and Popchips Corn Chips Have Hit Store Shelves By Katherine Pendrill | Published 2020-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/popchips-grain-free References: [brandeating](https://www.brandeating.com/2020/10/new-popchips-grain-free-and-popchips-corn-chips-land-on-store-shelves.html) In an effort to cater to consumers looking for more wheat-free snack options, [Popchips](https://www.trendhunter.com/trends/popchips-sweet-heat) has debuted two new varieties of its signature air-popped chips: Popchips Grain Free and Popchips Corn Chips. Popchips Grain Free are light and crunchy air-popped chips made from cassava root, which is the tuber crop that tapioca comes from. The new Popchips Grain Free variety comes in both Sea Salt and Cajun Honey flavors. As for the new Popchips Corn Chips, this variety is made from corn and currently comes in just one flavor: Perfectly Salted. Like the rest of the brand's lineup, the new Popchips are [non-GMO](https://www.trendhunter.com/trends/peruvian-chips), free of artificial flavors and preservatives, and contain half the fat of traditionally fried chips. Image Credit: Popchips ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Grain-free Snacks:** The introduction of Popchips Grain Free highlights the trend of consumers seeking wheat-free snack options. - **Cassava Root:** The use of cassava root in Popchips Grain Free presents a disruptive innovation opportunity for the snack industry. - **Air-popped Chips:** The popularity of air-popped chips, like Popchips, indicates a trend towards healthier snack alternatives. ### Industries Being Reshaped - **Snack Food:** The launch of Popchips Grain Free and Popchips Corn Chips demonstrates a disruption opportunity within the snack food industry. - **Health Food:** The rise of grain-free and air-popped snacks suggests an emerging trend in the health food industry. - **Plant-based Foods:** The utilization of cassava root and corn in Popchips presents a potential disruptive innovation path for the plant-based food industry. ## Related on Trend Hunter - [Vegan-Friendly Nacho Crisps](https://www.trendhunter.com/trends/popchips-nacho.md) - [Flavorful Popped Crisp Snacks](https://www.trendhunter.com/trends/4700bc-corn-chips.md) - [Maple Sea Salt Potato Chips](https://www.trendhunter.com/trends/sea-salt-sweet-potato-chip.md) - [Grain-Free Baked Crisps](https://www.trendhunter.com/trends/savory-crisps.md) - [Savory-Sweet Popped Potato Snacks](https://www.trendhunter.com/trends/popchips-sweet-heat.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Sweet Cinnamon-Dusted Chips](https://www.trendhunter.com/trends/popcorners-cinnamon-crunch.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md)