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# 30-Minute Social Media Shows
Twitter and PopBuzz are Launching a Show Called #PopBuzzPresents

By Laura McQuarrie | Published 2017-10-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/popbuzzpresents
References: [mobilemarketingmagazine](http://mobilemarketingmagazine.com/twitter-brings-in-stream-video-ads-to-the-uk)

[Twitter](https://www.trendhunter.com/trends/twitter-shops) is now teaming up with PopBuzz for its first-ever original live programming in the UK—an all-new 30-minute music program called #PopBuzzPresents that will be broadcasted from the Twitter's UK headquarters in London. As Lucy O'Dwyer, head of video solutions for EMEA at Twitter describes: "People are watching more video than ever," and this Millennial-targeted show is set to offer even more great content for users.

As well as providing a great way to connect artists with fans, the show will also help brands connect with audiences by sponsoring content across categories like sports, entertainment and news.

Over the summer, Twitter launched in-stream video ads in the United States with advertisers like PayPal, [Samsung](https://www.trendhunter.com/trends/tiktok-tv), Magnum and [Green Flag](https://www.trendhunter.com/trends/cannabis-ai-visibility).

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 20% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **30-minute Social Media Shows:** Twitter is partnering with PopBuzz to launch 30-minute music program #PopBuzzPresents in the UK, offering opportunity for innovative live content ideas, particularly for sponsorship and brand partnerships.
- **Live Original Programming on Social Media:** #PopBuzzPresents marks Twitter's first-ever original live programming in the UK, and presents opportunities for other social media platforms to produce similar programming.
- **Video Ads on Social Media:** Twitter's launch of in-stream video ads in the United States presents potential for further advertising options on social media platforms.

### Industries Being Reshaped

- **Media and Entertainment:** The production of original content like #PopBuzzPresents on social media shows potential for disrupting traditional media and entertainment industries.
- **Advertising:** In-stream video ads on Twitter and other social media platforms present opportunities for disruption in the advertising industry.
- **Technology:** The rise of live original programming and social media advertising highlight the potential for technological disruption in both industries, as well as the technology industry itself.

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