# Hauntingly Grotesque Streetwear The Popaganda 2014 Lookbook is Terrifyingly Cool By Vasiliki Marapas | Published 2014-04-10 | Updated 2014-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/popaganda-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/04/08/ron-english-popaganda-spring-2014-lookbook/) & [popaganda](https://www.popaganda.com/news/popaganda-streetwear-now-available) Renowned artist Ron English has channeled his creativity into the fashion world, starting with the POPaganda 2014 lookbook. Using a photorealist technique and [comic book aesthetic](https://www.trendhunter.com/trends/geeks-rule-hellsing), English has created a cast of disturbing characters within his work, including skeletal figures, hyper-sexualized animals and the well-known figures of 'MC Supersized' (a grotesque [fast-food spokesperson](https://www.trendhunter.com/trends/mcdonaldland-clothing-line)) and 'Abraham Obama.' His debut collection, comprised of [t-shirts and headwear](https://www.trendhunter.com/trends/monsters-collection), is built around these signature characters. While fans of his art work will most definitely enjoy the apparel, those who are unfamiliar might need a chance to adjust to his surrealistic, borderline freakish style. English's work may be unorthodox and haunting, but, like most art, it is thought-provoking and worth a second look. The collection will be launching at Zumiez and related retailers within the coming weeks. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Photorealistic Streetwear:** The trend of using photorealist technique and comic book aesthetic in streetwear offers disruptive innovation opportunities for designers to create visually striking and attention-grabbing apparel. - **Disturbing Character Fashion:** The trend of incorporating disturbing characters in fashion opens up disruptive innovation opportunities for brands to explore unconventional and provocative designs that challenge traditional notions of beauty and aesthetics. - **Artist Collaboration Fashion:** The trend of collaborating with renowned artists in fashion provides disruptive innovation opportunities for brands to create unique and limited-edition collections that blend art and apparel. ### Industries Being Reshaped - **Fashion:** The fashion industry can take advantage of the trend of photorealistic streetwear and disturbing character fashion to push the boundaries of design and create garments that make a bold and unforgettable statement. - **Art:** The art industry can explore the trend of artist collaboration fashion to bring art to a wider audience and create wearable art pieces that showcase the creativity and talent of artists. - **Retail:** The retail industry can tap into the trend of photorealistic streetwear and disturbing character fashion to offer customers unique and exclusive merchandise that stands out in a crowded market. ## Related on Trend Hunter - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md) - [Pop Art Creative Collections](https://www.trendhunter.com/trends/kaws-warhol-ut.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md)