# Pop-up Sportswear Stores The 'Reebok Flash' By Cecilia Biemann | Published 2008-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-sportswear-stores-reebok-flash-store References: [dezeen](http://www.dezeen.com/2008/11/19/reebok-flash-store-by-formavision/) & [reebok](http://www.reebok.com/) This bold, brightly colored pop-up store was designed by American designers Formvision for sportswear brand [Reebok](https://www.trendhunter.com/trends/reebok-impact). Reebok's first ever pop-up store 'Reebok Flash' is located in a 3,000-square-foot gallery space in New York City and will be open until mid-December. The flash store sells [Reebok shoes](https://www.trendhunter.com/trends/reebok-x-kodak) designed in the 1980's and also exclusive limited-edition shoes and clothing designed in collaboration with visual artists including Rolland Berry, John Maeda and the estate of Jean-Michel Basquiat. **Implications** - The design of the 'Reebok Flash' plays with the viewer's sense of depth and perspective. As a result, the viewer's eye is tricked merely by extending 3D shapes into distorted patterns. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 36% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Pop-up Stores:** The trend of pop-up stores allows brands to create unique and immersive shopping experiences for a limited time. - **Nostalgic Design:** Brands can tap into nostalgia by offering products inspired by past decades, creating a sense of nostalgia and exclusivity. - **Artist Collaborations:** Collaborating with visual artists allows brands to create limited-edition products that appeal to art enthusiasts and collectors. ### Industries Being Reshaped - **Sportswear:** The sportswear industry can leverage pop-up stores to create buzz around new releases and connect with consumers in a unique way. - **Retail:** The retail industry can explore pop-up store concepts to attract customers, increase foot traffic, and drive sales. - **Art and Fashion:** The art and fashion industries can collaborate to produce exclusive products that merge creativity and style. ## Related on Trend Hunter - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Holiday Activewear Pop-Ups](https://www.trendhunter.com/trends/gymshark-popup.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md)