# Forested Beer Pop-Ups Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest By Laura McQuarrie | Published 2019-07-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-schop References: [prnewswire](https://www.prnewswire.com/news-releases/busch-beer-unveils-hidden-pop-up-schop-300885637.html) & [youtube](https://www.youtube.com/watch?v=Ks3Zzc_8XvU&feature=youtu.be) For just one day only on July 20th, [Busch](https://www.trendhunter.com/trends/busch-light-ice-shanty) will be opening the doors to its Busch Pop Up Schop but it will by no means be easy for the average person to find. The new [pop-up shop](https://www.trendhunter.com/trends/makers-mark-bourbon) acknowledges the fact that pop-ups are virtually everywhere and Busch is creating an experience that's more in line with its view that its beer tastes best outdoors—so it can only be found deep within a national forest that's "miles away from civilization." Although the Busch Pop Up Schop will be difficult to find, the brand is offering clues on [Twitter](https://www.trendhunter.com/trends/beer-nfts) to point people in the right direction and Busch beer lovers will want to make the effort for their chance to win great prizes like beer for life. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 34% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Pop-up Forested Bars:** Creating unique brand experiences in unexpected outdoor locations such as national forests, with an emphasis on exclusivity, can generate buzz and engagement. - **Social Media Treasure Hunts:** Using social media platforms such as Twitter to guide customers to exclusive experiences creates a sense of adventure and excitement, generating social media engagement and word-of-mouth marketing. - **Brand Activation Through Prizes:** Offering high-value prizes like 'beer for life' creates strong emotional connections with customers and encourages brand loyalty. ### Who This Affects Most - **Alcohol and Beverage Industry:** Brands in the alcohol and beverage industry can leverage unique experiences and social media engagement to create brand loyalty and generate buzz. - **Hospitality Industry:** Hotels and resorts can collaborate with beverage brands to create unique outdoor experiences like forested pop-up bars to attract and retain guests. - **Marketing and Advertising Industry:** Marketing and advertising agencies can work with brands to create experiential marketing campaigns that leverage exclusive, hard-to-find locations and high-value prizes to generate buzz and engage customers. ## Related on Trend Hunter - [Ice Shanty Beer Campaigns](https://www.trendhunter.com/trends/busch-light-ice-shanty.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [Free Beer-Branded Clogs](https://www.trendhunter.com/trends/crocs-and-busch-light.md) - [Beer-Branded Solar Cookers](https://www.trendhunter.com/trends/busch-light-solar-cooker.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Parkside Luggage Pop-Ups](https://www.trendhunter.com/trends/bis-camp.md) - [Peach-Forward Beer Launches](https://www.trendhunter.com/trends/busch-light-peach.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md)