# Frozen River Restaurants Winnipeg's Raw:almond Pop Up Restaurant is Situated on a Frozen River By Jana Pijak | Published 2014-10-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-restaurant References: [archiscene.net](http://www.archiscene.net/arhiscene/pop-restaurant-frozen-river-os31/) & [os31.net](http://os31.net/) [Studio OS31's](https://www.trendhunter.com/trends/daphne-restaurant) Raw:almond pop up restaurant is an eatery built atop a frozen river. The restaurant will be situated in the heart of Winnipeg and boasts a design that is both sleek and streamlined in its aesthetic. Described as a "clashing geometry" plan, this pop up restaurant is designed by Ross Jordan and Matt Pearson of Studio OS31. This eatery concept was designed by the architects as part of [Winnipeg's Winter Festival](https://www.trendhunter.com/trends/the-white-garden), an annual event in the Canadian city. Opening in late January, the frozen river restaurant is guaranteed to leave an impression on visitors who are unlikely to forget their dining experience. The icy eatery is sure to appeal to tourists from warm climates and native Manitoba residents who aren't intimidated by low temperatures. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Pop-up Restaurants on Unconventional Locations:** Designing unique restaurant concepts in non-traditional areas such as frozen rivers, rooftops, forests, and shipping containers. - **Extreme Environment Tourism:** Attracting tourists to regions with harsher terrain and weather conditions, offering an immersive experience beyond food. - **Sustainable Architecture in Unique Spaces:** Consciously designing structures that leave minimal impact on the environment and repurposing unusual spaces for social interaction. ### Who This Affects Most - **Hospitality and Tourism:** Developing immersive hospitality experiences and a unique sense of place in unconventional areas. - **Architecture and Design:** Innovating sustainable, eco-conscious designs that capitalize on unique locations and cater to an eco-tourism market. - **Outdoor Events and Festivals:** Hosting extreme weather festivals and events, producing weather-dependent experiences that celebrate the unique aspects of local climate and geography. ## Related on Trend Hunter - [Pop-Up Dining Experiences](https://www.trendhunter.com/trends/niseko-confidential.md) - [Culinary Pop-Up Experiences](https://www.trendhunter.com/trends/culinary-popup.md) - [Stingray-Inspired Restaurant Roofs](https://www.trendhunter.com/trends/overwater-restaurant.md) - [Flowing Water-Inspired Restaurants](https://www.trendhunter.com/trends/spring-feast.md) - [Compacted Earth Restaurant Designs](https://www.trendhunter.com/trends/quisimangia.md) - [Brutalist-Inspired Serene Restaurants](https://www.trendhunter.com/trends/sushibox.md) - [Minimal Interior Sushi Restaurants](https://www.trendhunter.com/trends/sushibox-restaurant.md) - [Studio-Transformed Artful Bistro](https://www.trendhunter.com/trends/form-us-with-love-2.md) - [Scandinavian-Inspired Yurt Pop-Ups](https://www.trendhunter.com/trends/nordic-by-barchef.md)