# Painterly Cosmetic Close-Ups The Pop Up Prestage Editorial is Artfully Depicted By Jana Pijak | Published 2013-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-prestage References: [designscene.net](http://www.designscene.net/2013/04/ylonka-verheul-zeb-daemen-prestage.html) & [zebdaemen](http://www.zebdaemen.com) The 'Pop Up' Prestage beauty editorial graces the edgy publication's # 6 issue. Starring Tjarda Model Management's Ylonka Verheul, this striking image series brings an artful aesthetic to life thanks to its mix of monochromatic captures that are superimposed with vivid bursts of color. While model Ylonka is captured in a series of black-and-white closeups that are infused with pops of color that highlight the model's [bold beauty looks](https://www.trendhunter.com/trends/i-play-beauty-campaign) by makeup artist Liselotte van Saarloos. Photographer Zeb Daemen captures the 'Pop Up' Prestage beauty photoshoot and creates a vibrant image series that pays homage to retro glamour. Whether channeling artist Andy Warhol's [pop art aesthetic](https://www.trendhunter.com/trends/miami-art-week) or reviving the neon obsession of the 80s, this editorial for the groundbreaking publication garners attention from its loyal readers. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Artful Beauty Campaigns:** Opportunity for cosmetic companies to create visually appealing campaigns that incorporate art inspired elements. - **Retro Glam Revival:** Opportunity for fashion and beauty industries to reintroduce glamour elements from the past into modern fashion and beauty trends. - **Monochromatic with a Pop of Color:** Opportunity for businesses to incorporate minimalistic and monochromatic elements with a touch of bold, vivid colors to create eye-catching visuals. ### Who This Affects Most - **Cosmetics:** Opportunity for cosmetic companies to create visually appealing campaigns that incorporate art inspired elements. - **Fashion:** Opportunity for fashion industries to reintroduce glamour elements from the past into modern fashion and beauty trends. - **Photography:** Opportunity for photographers to experiment with new techniques and styles inspired by retro glamour and monochrome with pops of color. ## Related on Trend Hunter - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md)