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# QR-Connected Paper Toys
Lovepop Play is an Interactive Line of Pop-Up Paper Toys & Cards

By Laura McQuarrie | Published 2020-08-14 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-paper-toys
References: [prnewswire](https://www.prnewswire.com/news-releases/lovepop-launches-new-interactive-line-of-cards-and-toys-for-kids-301111697.html) & [lovepop](http://www.lovepop.com/play)

Just in time for the busiest birthday season of the year, Lovepop is introducing Lovepop Play as a new line of pop-up paper toys and cards for kids. The intricate and creatively designed paper products include Playpop Explorers and Playpop Cards, which promise to be particularly appealing to families at a time that calls for continued entertainment and celebrations at home.

Playpop Explorers take the form of collectible 3D paper characters that pop up and fold flat, which makes them perfect for both home and on-the-go use. In the Cheer Squad Collection, there are 18 Explorers in all to collect, each of which has a QR code that connects to tell the character's unique story.

Lovepop Play also introduces Playpop Cards, which help to celebrate milestones in a fun and interactive way.

Image Credit: Lovepop

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 90% | Activity: 87% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **QR Code-enabled Paper Toys:** Explore disruptive innovation opportunities in creating interactive and personalized paper toys through QR code integration.
- **Pop-up Paper Products for Kids:** Discover disruptive innovation opportunities in designing intricate and creatively designed pop-up paper toys and cards that engage children's imagination.
- **Entertainment at Home:** Uncover disruptive innovation opportunities in developing entertaining and interactive products that cater to families' continued need for at-home entertainment.

### Sectors Adopting This

- **Paper Products:** Explore disruptive innovation opportunities in the paper products industry by integrating technology and creating engaging experiences with pop-up toys and cards.
- **Toys & Games:** Discover disruptive innovation opportunities in the toy industry by incorporating interactive elements with pop-up toys and cards that enhance play experiences for children.
- **Greeting Cards:** Uncover disruptive innovation opportunities in the greeting card industry by designing interactive cards that celebrate milestones in a fun and engaging way.

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