# Pop-Up Magazines The Kit's September Addition Was Offered with a Limited Distribution By Laura McQuarrie | Published 2015-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-magazine References: [mastheadonline](http://www.mastheadonline.com/news/the_kit_launches_a_popup_magazine/) & [thekit](http://thekit.ca/compact/where-to-find-the-kit-compact/) Although the "pop-up" concept has been applied to everything from shops to limited online sales, The Kit launched a [pop-up magazine](https://www.trendhunter.com/trends/revlon-canada) for the month of September. Normally, The Kit is distributed as a free magazine, targeted at women between the ages of 25 to 35 who are early adopters of [style, fashion and beauty](https://www.trendhunter.com/trends/seoul-in-the-city) innovations. Rather than giving outs its prized September issue as normal, the 44-page 'The Kit Compact' was only distributed by brand ambassadors in [busy commuter hubs](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1) in Toronto, as well as online for a single day. By imitating the ephemeral nature of many social media networks, brands are able to capitalize on the dreaded fear of missing out, which is part of what makes the pop-up model so valuable as a tool for marketing to young savvy consumers. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Magazines:** Creating limited edition pop-up magazines that generate a sense of exclusivity and urgency among consumers. - **Targeted Distribution:** Utilizing brand ambassadors and online platforms to distribute magazines to a specific audience, maximizing impact and engagement. - **Ephemeral Marketing:** Leveraging the transient nature of social media networks to capture the attention of tech-savvy consumers and create a fear of missing out. ### Sectors Adopting This - **Publishing:** Exploring innovative distribution methods, such as pop-up magazines, to revitalize the publishing industry and attract new readers. - **Marketing and Advertising:** Developing targeted distribution strategies and utilizing ephemeral marketing techniques to effectively reach and engage specific consumer segments. - **Fashion and Beauty:** Adopting pop-up magazine concepts to create limited edition publications that showcase the latest trends and innovations in the fashion and beauty industries. ## Related on Trend Hunter - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md)