# Cocktail-Paired Chocolates The Pop-Up Kit Kat Bar Pairs Cocktails with New Chocolate Flavors By Laura McQuarrie | Published 2018-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-kit-kat-bar References: [hypebeast](https://hypebeast.com/2018/9/kit-kat-bar-tokyo-cocktail-pairing) & [backpackersjapan.co.jp](https://backpackersjapan.co.jp/citan/) Following the immense success of the Sake Kit Kat that paid tribute to traditional Japanese rice wine, Kit Kat introduced another [sake-based Kit Kat](https://www.trendhunter.com/trends/kit-kat-thailand) featuring umeshu, or Japanese plum liquer—now, those in Japan have the chance to sample these unique confections alongside cocktails at a special pop-up Craft Sake Week Kit Kat Bar. At the pop-up, visitors will be able to get a taste for both the plum and sake Kit Kat flavors alongside [cocktails crafted](https://www.trendhunter.com/trends/sake-cocktail-menu) by Rogerio Igarashi Vaz, a bartender at Ebisu’s Bar Trench, which was recognized as one of Asia’s 50 Best Bars in 2018. As well as being able to enjoy familiar food and beverage products in a new way, visitors will have the chance to further elevate the experience by taking home a special [Milano](https://www.trendhunter.com/trends/chai-latte-cookies) sake glass. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sake-based Confections:** Creating new flavors of confections based on traditional Japanese sake and liquer can disrupt the confectionery industry. - **Cocktail and Confection Pairings:** Exploring pairing cocktails and confections in a pop-up setting has the potential to disrupt the food and beverage industry. - **Specialized Bar Pop-ups:** Having specialized pop-up bars to promote and sell unique or rare products can disrupt the food and beverage industry. ### Who This Affects Most - **Confectionery:** The confectionery industry can benefit from exploring new flavors and ingredients, particularly ones that are based on traditional alcohol beverages like sake and liquer. - **Food and Beverage:** The food and beverage industry can benefit from exploring new ways to pair food and drinks, particularly in pop-up settings to create unique and memorable experiences. - **Retail:** The retail industry can benefit from creating specialized pop-up stores and bars to promote and sell unique or rare products, like the Sake Kit Kat flavors and Milano sake glass. ## Related on Trend Hunter - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Sweet Bean Shake Chocolates](https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Cocktail-Inspired Dark Chocolates](https://www.trendhunter.com/trends/micro-batch-chocolate-bars.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Spherical Candy Bar Confections](https://www.trendhunter.com/trends/kitkat-pops.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [Ketchup-Flavored Chocolate Bars](https://www.trendhunter.com/trends/the-kitkatchup.md)