# Holiday Spending Facts The 'Pop-Up Halloween Stores' Infographic Shocks With Numbers By Marriska Fernandes | Published 2011-10-29 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-halloween-stores-infographic References: [holykaw.alltop](http://holykaw.alltop.com/the-pop-up-halloween-store-economy-infographi?tu3=1) & [columnfivemedia](http://columnfivemedia.com/work-types/infographics/) When it's the holiday season, many find a hole in their wallets and end up sulking over the bill, and the 'Pop-Up Halloween Stores' infographic simply restates the facts. According to TurboTax, $1.21 billion will be spent on [adult costumes](https://www.trendhunter.com/trends/international-delight-2) this year. The Halloween spirits have risen as 161 million people plan to celebrate Halloween this year, and that's the highest figure in the past decade. Halloween stores simply pop up around September and poof, disappear by mid November. Almost a billion dollars more have been spent this year since last year. The amount that people end up spending for the [spooky celebrations](https://www.trendhunter.com/trends/oriental-trading) is quite shocking, but hey, you do have the time of your life. Put on your spookiest costume, dress your pet (adorably ghostly), whip up the [scary treats](https://www.trendhunter.com/trends/hotel-chocolat-halloween-collection) and do the zombie dance. Although the Pop-Up Halloween Stores infographic can be intimidating, never mind these cost statistics, this deadly celebration only hails once a year. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What's Driving This Trend - **Higher Halloween Spending:** The trend of higher Halloween spending has continued, with almost a billion dollars more spent this year since last year. - **Pop-up Stores:** Pop-up Halloween stores continue to dominate the costume industry and offer an opportunity for disruptive innovation. - **Pet Costumes:** The popularity of dressing pets in Halloween costumes presents a growing trend and opportunity for innovation. ### Who This Affects Most - **Retail:** Retailers that embrace the pop-up store trend can capitalize on the high demand for Halloween costumes and decorations. - **Pet Supplies:** The pet supplies industry can take advantage of the growing trend of dressing pets in Halloween costumes and offer innovative solutions for pet owners. - **Food and Beverage:** The popularity of Halloween celebrations presents a growing opportunity for the food and beverage industry to offer themed products and experiences. ## Related on Trend Hunter - [Halloween-Themed Pet Product Collections](https://www.trendhunter.com/trends/petsmart-thrills-chills.md) - [Expansive Halloween Retail Collections](https://www.trendhunter.com/trends/target-halloween.md) - [Sweet-and-Salty Costumes](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes.md) - [Lengthy Halloween-Inspired Events](https://www.trendhunter.com/trends/100-days-to-halloween.md) - [Spooky Slider Packaging](https://www.trendhunter.com/trends/halloween-retail-packaging.md) - [Haunted Winchester Houses](https://www.trendhunter.com/trends/haunted-winchester-house.md) - [Low-Cost Autumnal Accessory Ranges](https://www.trendhunter.com/trends/meijer-halloween-collection.md) - [Halloween-Ready Animatronic Line-Ups](https://www.trendhunter.com/trends/halloween-animatronics.md) - [Expansive Halloween Pet Collections](https://www.trendhunter.com/trends/petco-bootique.md)