# Pop-Up Grocery Shops Pop Up Grocer Shares Specialty Products from Innovative Brands By Laura McQuarrie | Published 2019-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-grocer References: [specialtyfood](https://www.specialtyfood.com/news/article/all-natural-pop-grocery-shop-comes-nyc/) & [instagram](https://www.instagram.com/p/Bv7H4DyBZmQ/) People flock to pop-ups to get their hands on highly curated product selections, ultra-exclusive drops and experiences that can only be had for a short span of time—and [Pop Up Grocer](https://www.trendhunter.com/trends/the-pop-up-grocer-fund) introduces a new way for consumers to purchase specialty food. The traveling pop-up grocery store specifically spotlights products from natural food brands, with many of the items being plant-based and sugar-conscious. Outside of its retail hours, Pop Up Grocer also hosts after-hours events on various healthy living topics. Pop Up Grocer recently set up shop in New York City for a few days, giving locals the chance to shop brands like CoolHaus, [Healthyish](https://www.trendhunter.com/trends/grated-egg-toast) and [Mylk Labs](https://www.trendhunter.com/trends/plantbased-grocery-collection). According to Pop Up Grocer's Emily Schildt, "I want a place where I can go to discover the most innovative and exciting products in market, within walls I can trust, knowing the items have been carefully and thoughtfully selected for me. That is the white space Pop Up Grocer intends to fill." ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Grocery Shops:** Pop Up Grocer introduces a new way for consumers to purchase specialty food by curating highly innovative and exciting products. - **Natural Food Brands:** Pop Up Grocer specifically spotlights products from natural food brands, presenting a disruptive innovation opportunity in the food industry. - **After-hours Events:** Pop Up Grocer hosts after-hours events on healthy living topics, creating an opportunity for disruptive innovation in the event planning industry. ### Sectors Adopting This - **Retail:** Pop Up Grocery Shops provide an innovative way for retailers to attract customers and curate unique product selections. - **Food:** Specializing in natural food brands, Pop Up Grocer presents an opportunity for disruption and growth within the food industry. - **Event Planning:** The after-hours events hosted by Pop Up Grocer offer a chance for innovative event planners to create unique experiences around healthy living topics. ## Related on Trend Hunter - [CPG-Startup Supporting Campaigns](https://www.trendhunter.com/trends/the-pop-up-grocer-fund.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Plant-Based Snack Experiences](https://www.trendhunter.com/trends/real-food-from-the-ground.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Last-Minute Meal Pop-Ups](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store.md) - [Plant-Based Yogurt Pop-Up Shops](https://www.trendhunter.com/trends/alpro-the-house-of-cinnamon-roll.md)