# Minimalistic Pop-Up Supermarkets '100% Everything' is a Fashion Pop-Up Store by Ksenia Schnaide By Ksenia Schnaider | Published 2016-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-fashion References: [kseniaschnaider](http://www.kseniaschnaider.com/blog/2016/2/10/fall-winter-16-presentation-by-ania-brudna) & [kseniaschnaider](http://www.kseniaschnaider.com/blog/2016/2/10/fall-winter-presentation-by-headshot-agency) Ukrainian brand Ksenia Schnaider presented its Fall/Winter 2016-17 collection during [Mercedes-Benz](https://www.trendhunter.com/trends/parking-lot-pop-up) Kiev Fashion Days at Fedoriv Hub with unusual [pop-up fashion installation](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz). This collection is a conceptual continuation of themes from the Spring/Summer 2016 season -- the main idea is about 100% realness, authenticity and integrity. To expand this idea, the designers behind the brand built a pop-up store full of various objects that you can usually find in shops: water, coconut milk, toothpaste, air freshner, car liquid, as well as postcards, toys and sunflower seeds covered with [minimalistic black and white branding](https://www.trendhunter.com/trends/retail-environment). Models wandered around wearing t-shirts with signs reading:“100% T-Shirt,” in sweaters with "100% Sweater" embroidery and dresses decorated with "100% Silk." This Ksenia Schnaider stunt marks a movement against fakeness in action. Packaging was designed by Anton Schnaider, who currently works for Yandex as well as for the Ksenia Schnaider studio. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 86% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Authenticity:** Disruptive innovation opportunity: Designing products and services that emphasize realness and integrity. - **Minimalism:** Disruptive innovation opportunity: Creating simple and clean designs that appeal to the growing trend of minimalistic aesthetics. - **Conceptual Continuation:** Disruptive innovation opportunity: Building on previous themes to create a cohesive and evolving brand story. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Redefining traditional fashion retail experiences through unique and immersive pop-up installations. - **Packaging:** Disruptive innovation opportunity: Developing innovative packaging solutions that align with the values of authenticity and minimalism. - **Retail:** Disruptive innovation opportunity: Integrating pop-up stores and unconventional marketing strategies to engage customers in unique ways. ## Related on Trend Hunter - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Authentication Awareness Pop-Ups](https://www.trendhunter.com/trends/the-realreal-popup.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Reusable Bag Pop-Up Shops](https://www.trendhunter.com/trends/ikea-hus-of-frakta.md)