# Storybook Fashion Shoots Arnaud de Harven's Pop Up Fashion Editorial is Cutely Childish By Meghan Young | Published 2011-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-fashion-editorial References: [behance.net](http://www.behance.net/gallery/Fashion-Editorial-Pop-Up/1816885) & [adeharven.be](http://www.adeharven.be) I love how innocently childlike the Pop Up Fashion Editorial is. Like a [children's pop up storybook](https://www.trendhunter.com/trends/jellycat-caf), it tells quite the stylish tale. It is as though these model characters are journeying through the dark streets of their city in search of something truly fashionable -- perhaps the 'paragon' store that is seen at the end of the photo spread. Shot by Vietnam-based [fashion photographer](https://www.trendhunter.com/trends/asos-inspired-by) Arnaud de Harven, the Pop Up Fashion Editorial also alludes to the love for and success of [clothing pop up shops](https://www.trendhunter.com/trends/tokyo-popups) that have emerged all around the world. Cutely crafty, it is a rather simple concept that has been extremely well executed. The use of a predominantly white backdrop, which gives the urban setting a ghostly vibe, really allows the outfits to stand out. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 71% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Pop Up Fashion:** The success of clothing pop up shops can inspire more fashionable editorial shoots. - **Children's Storybook:** The innocent and childlike nature of pop up storybook shoots can be a trending concept for fashion editorials. - **Ghostly Urban Setting:** Using a predominantly white backdrop can create a ghostly vibe in fashion editorials. ### Who This Affects Most - **Fashion:** Pop up fashion shops and ghostly backdrops can inspire creative fashion editorials. - **Photography:** Innocent and childlike storybook themes can be a starting point for creative fashion photography. - **Retail:** The success of clothing pop up shops can translate into new retail concepts and strategies. ## Related on Trend Hunter - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Luxe Parisian-Inspired Pop-Ups](https://www.trendhunter.com/trends/longchamp-x-constantin-riant.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)