# Fragrant Experiential Pop-Ups Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings' By Laura McQuarrie | Published 2015-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-boutique References: [behance.net](https://www.behance.net/gallery/21618083/Glade-Pop-Up-Boutique) & [glade](http://www.glade.com/en) Since our sense of smell is deeply tied to our emotions and memory, Glade developed a unique pop-up boutique and introduced it as "the first store to sell feelings." The experiential store located in New York City's Meatpacking District put a focus on crafting a mood rather than generating revenue. Although Glade logos could be found in the space, they were small and only included in just a few places. What people could wander into the pop-up and expect was a multi-sensory experience. People had the chance to explore Glade's newest scents in a number of ways, including wandering through mysterious doors with labels like 'Anticipation' and 'Relax.' Alternatively, the scents could also be experienced in a more high-tech way through Oculus Rift, virtually transporting people into fragrant floral fields, mimicking scents like Glade's Red Honeysuckle Nectar. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Experiential Retail:** Creating immersive and sensory-driven retail experiences that focus on emotions and memories. - **Multi-sensory Marketing:** Utilizing various senses, such as smell, sight, and sound, to engage customers and evoke emotions. - **Virtual Reality Experiences:** Using technology like Oculus Rift to provide virtual, scent-based experiences that transport customers into different environments. ### Who This Affects Most - **Retail:** Transforming traditional retail spaces into experiential destinations that provide unique and memorable experiences for customers. - **Fragrance:** Incorporating scent-oriented marketing strategies to enhance branding and product engagement. - **Technology:** Integrating virtual reality and other technological advancements to create interactive and immersive experiences for customers. ## Related on Trend Hunter - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Multisensory Gourmand Pop-Ups](https://www.trendhunter.com/trends/cafe-gourmand.md) - [Emotive Fragrance Pop-Ups](https://www.trendhunter.com/trends/the-future-of-fragrance.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Multisensory Jazz Pop-Ups](https://www.trendhunter.com/trends/diptyques-orpheon.md) - [Mix-and-Match Aroma Installations](https://www.trendhunter.com/trends/hm-nolita-pop-up.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Experiential Fragrance Cafes](https://www.trendhunter.com/trends/nina-illusion-cafe.md)