# Fruit Currency Bars The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment By Laura McQuarrie | Published 2015-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-bars References: [eventmagazine](http://www.eventmagazine.co.uk/aperol-spritz-accepts-orange-beverage-london-pop-up/brands/article/1359937) & [aperol](http://www.aperol.com/int/en/aperol-spritz/aperol-spritz/) Many drink brands are favoring the flexibility [pop-up bars](https://www.trendhunter.com/trends/cheoreom-x-krush-somaek) allow, especially since they provide space for brands to offer novel experiences for a temporary period that wouldn't necessarily work as part of a permanent retail fixture. One brand that's truly making the most of its pop-up is [Aperol Spritz](https://www.trendhunter.com/trends/seasonal-cocktail). For an entire month, when people visit The Gun venue in London, they have the chance to pay for a drink with an orange. The 'Orange Amnesty' campaign celebrates the brand's color and rewards visitors with a free sample of the Italian beverage. The refreshing pop-up also offers cocktails, beer and wine, as well as light cakes and other snacks. Although it's a popular concept to "BYOB," this clever pop-up bar flips the idea around and has people source fresh fruit instead. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 46% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pop-up Bars:** The trend of pop-up bars continues to rise as drink brands explore flexible ways to offer novel experiences to their customers on a temporary basis. - **Alternative Payment Methods:** The use of alternative payment methods such as fruit, instead of traditional currency, creates a unique and memorable experience for customers that could be incorporated by other brands. - **Celebrating Brand Identity:** The 'Orange Amnesty' campaign showcases a creative way to celebrate a brand's identity and engage with customers in a fun and memorable way. ### Who This Affects Most - **Beverage:** Beverage brands can explore the trend of pop-up bars to offer unique experiences and showcase their products, as well as leverage alternative payment methods to create engaging promotions. - **Hospitality:** The hospitality industry can benefit from the trend of pop-up bars to create immersive experiences for their guests and engage with customers in a new and exciting way. - **Marketing:** Marketing professionals can learn from the 'Orange Amnesty' campaign and explore creative ways to celebrate brand identity and engage with audiences in a memorable and unique way. ## Related on Trend Hunter - [Wine Window-Inspired Cocktail Campaigns](https://www.trendhunter.com/trends/aperol-festive-spritz-window.md) - [Vibrant Greengrocer Pop-Ups](https://www.trendhunter.com/trends/fruteria.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Summer-Ready Apertivo Campaigns](https://www.trendhunter.com/trends/apertivo-campaign.md) - [Socially-Charged Summer Aperitif Drinks](https://www.trendhunter.com/trends/seasonal-cocktail.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Large-Scale Apéritif Activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md)