# Escapist Auto Ads Land Rover's Pop Up Ad Encourages People to Book a Test Drive By Laura McQuarrie | Published 2014-09-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/pop-up-ad References: [adsoftheworld](http://adsoftheworld.com/media/online/land_rover_meeting_reminder) & [landrover](http://www.landrover.com/za/en/lr/) Land Rover's clever 'Meeting Reminder' pop up ad was hosted on lifestyle, news and weather websites, encouraging people stuck at their desks to seek adventure. The pop-up ad was styled to look like an ordinary meeting reminder, and when a user went to dismiss the reminder, instead it would open up like a small garage door to reveal a Land Rover vehicle, with a new option to "Escape." Clicking the Escape button took users to a page where they could book a test drive in a Land Rover car. The clever ad was successful at engaging over 210,000 users and reinforced how easy it is to embark on an adventure with a Land Rover vehicle. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 13% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Advertising:** Using innovative pop-up ads to engage and encourage action from users. - **Disguised Marketing:** Creating ads that blend seamlessly into everyday activities to surprise and capture attention. - **Adventure Marketing:** Using messaging and visuals that evoke a sense of excitement and escape to appeal to consumers. ### Sectors Adopting This - **Automotive:** Utilizing interactive and disguised ads to generate interest in test driving and purchasing vehicles. - **Advertising:** Incorporating inventive and engaging methods to create memorable and effective ad campaigns. - **Travel and Leisure:** Harnessing the concept of adventure and escapism to attract customers and promote travel experiences. ## Related on Trend Hunter - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Female Space Exploration Campaigns](https://www.trendhunter.com/trends/future-astronaut.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md)