# Breakfast Pastry Flagship Stores 'Pop-Tarts World' Officially Opens Up Shop in Times Square By Michael Hines | Published 2010-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-tarts-world References: [asylum](http://www.asylum.com/2010/08/09/times-square-pop-tarts-world-is-whats-for-breakfast/) & [ny.eater](http://ny.eater.com/archives/2010/08/poptarts_world_times_square.php) 'Pop-Tarts World' has officially opened in New York City’s [Time Square](https://www.trendhunter.com/trends/hybrid-athletic-competition). This store celebrates all things Pop-Tarts, with a variety of Pop-Tart-themed activities and shows. There is so much to see and do at Pop-Tarts World that you’d have to spend more than a day to see everything. You can make your own pack of Pop-Tarts, indulge in [Pop-Tart sushi](https://www.trendhunter.com/trends/poptarts-and-chain), and even play video games based on the [famous breakfast pastry](https://www.trendhunter.com/trends/poptarts-protein). Check out the gallery to see some awesome images from the new store. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Branded Experience Stores:** Breakfast pastry flagship stores like Pop-Tarts World offer opportunities for brands to create unique and memorable experiences for customers. - **Product Personalization:** Pop-Tarts World's make-your-own-pack station shows the potential for brands to offer customizable products and enhance customer engagement. - **Food Fandom Culture:** The popularity of Pop-Tarts World reflects the growing trend of food fandom culture where consumers are eager to engage with brands they are fans of. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore creating branded experience stores like Pop-Tarts World to increase customer engagement and loyalty. - **Retail:** Retailers can incorporate elements of product personalization and food fandom culture into their stores to create unique shopping experiences for customers. - **Entertainment:** The entertainment industry can collaborate with food brands to create immersive experiences and capitalize on the growing trend of food fandom culture. ## Related on Trend Hunter - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Breakfast Pastry Snack Expansions](https://www.trendhunter.com/trends/poptarts-bites-frosted-confetti-cake.md) - [Toaster Pastry Coffee Pods](https://www.trendhunter.com/trends/the-original-donut-shop-poptart.md) - [Breakfast Pastry Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova.md) - [Toaster Pastry Bundt Cakes](https://www.trendhunter.com/trends/frosted-strawberry-poptarts.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md) - [Crunchy Toaster Pastry Snacks](https://www.trendhunter.com/trends/poptarts-crunchy-poppers.md) - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md)