# Pretzel Crust Pastries The Pop-Tarts Pretzel Has a Salted Pretzel Crust and a Sweet Filling By Laura McQuarrie | Published 2019-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-tarts-pretzel References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/14638-pop-tarts-pretzel-and-other-new-snacks-from-kellogg) & [kelloggs](https://www.kelloggs.com/en_US/brands/pop-tarts-consumer-brand.html) Those who love the taste of treats that are simultaneously salty and sweet will appreciate the flavors that can be found when biting into the all-new Pop-Tarts Pretzel. These new snacks come in the familiar, rectangular form of a [Pop-Tart pastry](https://www.trendhunter.com/trends/poptarts-and-chain) but have a [salted pretzel crust](https://www.trendhunter.com/trends/sea-salt-pretzel-snackers) and a sweet filling of either cinnamon sugar or chocolate. In each pack, there are two toaster pastries, each of which is topped with a drizzle that complements the flavored filling inside. To many health-conscious consumers, pretzels are viewed as a better-for-you, [artisanal snack](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo) and have the potential to be enjoyed with a variety of flavors and beverages to enhance the taste that they provide on their own. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Salty-sweet Combos:** The popularity of the Pop-Tarts Pretzel highlights the growing trend of salty-sweet flavor combinations in snacks and desserts. - **Gourmet Pretzels:** The rise of pretzel-based artisanal snacks presents an opportunity for the development of gourmet pretzels with unique flavors and pairings. - **Enhanced Snack Experience:** The addition of a drizzle on top of the Pop-Tarts Pretzel showcases the trend of enhancing snack experiences by adding complementary flavors and textures. ### Where This Applies - **Bakery:** The bakery industry can capitalize on the salty-sweet trend by creating innovative pretzel-based pastries, desserts, and snacks. - **Food and Beverage:** The food and beverage industry can explore new pretzel flavors and pairings to cater to health-conscious consumers seeking unique taste experiences. - **Convenience Stores:** Convenience stores can tap into the enhanced snack experience trend by offering a variety of pretzel-based products with flavorful toppings and fillings. ## Related on Trend Hunter - [Iconic Bakery Staple Reinventions](https://www.trendhunter.com/trends/snickerdoodle-poptarts.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md) - [Cinnamon Cereal Pretzel Bites](https://www.trendhunter.com/trends/cinnamon-toast-crunch-cinnadust-pretzel-bites.md) - [Hybrid Cereal Breakfast Pastries](https://www.trendhunter.com/trends/apple-jacks-poptarts.md) - [Baked Good-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-frosted-banana-bread.md) - [Winter Weather Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-frosted-marshmallow-hot-cocoa.md)