# Toaster Pastry Mascots Pop-Tarts Debuted Three New Edible Mascots for the 2024 Pop-Tarts Bowl By Laura McQuarrie | Published 2024-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pop-tarts-bowl References: [newsroom.kellanova](https://newsroom.kellanova.com/2024-11-18-Pop-Tarts-R-Dials-Up-the-Crazy-Good-Drama-as-Three-Edible-Mascots-Compete-to-be-Eaten-at-the-2024-Pop-Tarts-Bowl)  The inaugural Pop-Tarts Bowl aired in late 2023 and introduced the first-ever Edible Mascot, and in 2024, Pop-Tarts is introducing three new Edible Mascots to follow in the footsteps of the "dearly departed Frosted Strawberry Edible Mascot" who ascended to "mouth heaven." There's Frosted Wild Berry with a purple frosting and teal swirl, Frosted Hot Fudge Sundae dressed in a chocolatey icing swirl and rainbow sprinkles, and a Mystery Flavor in the form of a previously discontinued fan-favorite variety revived from the flavor vault. As part of the 2024 Pop-Tarts Bowl, the all-new Edible Mascots are set to become big memes with a reach that goes beyond college football games. Fans can soon purchase limited-edition Pop-Tarts Printed Fun Mascot Packs. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 41% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Edible Mascot Craze:** Edible mascots are capturing consumer attention, creating memorable and interactive experiences that can drive brand loyalty. - **Limited-edition Collectibles:** Offering limited-edition products connects with the consumer's desire for exclusivity and unique experiences. - **Revived Nostalgia:** Reintroducing discontinued fan-favorite flavors taps into consumer nostalgia and can revive dormant interest in legacy products. ### Who This Affects Most - **Food and Beverage:** The integration of edible mascots can transform product marketing and consumer engagement in the food and beverage sector. - **Merchandising:** Limited-edition collectible products can drive demand and incentivize repeat purchases in the merchandising industry. - **Sports Entertainment:** Connecting food products with sports events creates unique promotional opportunities and cross-industry partnerships within sports entertainment. ## Related on Trend Hunter - [Edible Pastry Mascots](https://www.trendhunter.com/trends/edible-mascot.md) - [Toaster Pastry Costumes](https://www.trendhunter.com/trends/poptarts-mascot-costume.md) - [Toaster Pastry Prediction Platforms](https://www.trendhunter.com/trends/prop-tarts.md) - [Toaster Pastry Bundt Cakes](https://www.trendhunter.com/trends/frosted-strawberry-poptarts.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Fashion-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-x-depop-box.md) - [Fan-Centered Stadium Menus](https://www.trendhunter.com/trends/special-menu.md) - [Y2K Toaster Pastries](https://www.trendhunter.com/trends/frosted-grape-poptarts.md) - [Toaster Pastry Butter Kits](https://www.trendhunter.com/trends/butter-kit.md)