# Watermelon Breakfast Pastries The Latest Pop Tart Flavor Features a Refreshing Melon Taste By M | Published 2015-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-tart-flavor References: [likecool](http://www.likecool.com/Five_New_PopTarts_Flavors_Include_Maple_Bacon_And--Other--Gear.html) & [poptarts](https://www.poptarts.com/en_US/home.html) Recently [Kellogg's](https://www.trendhunter.com/trends/apple-jacks-poptarts) has been releasing a variety of new and unconventional [Pop Tarts flavors](https://www.trendhunter.com/trends/poptarts-x-girl-scouts) such as cinnamon roll, pumpkin pie and blue raspberry. The latest one to join the ranks is watermelon, giving the breakfast pastries a refreshing and summery taste. Pop tarts are a popular sweet and easy on-the-go breakfast to make thanks to the convenience of heating the pre-made meals in the toaster. The watermelon flavor features the same vanilla pastry topped with a bright pink icing color topped with green swirls. Inside there is a watermelon-inspired jam filling made with natural and artifical flavorings. This is a great option for anyone that likes the [strawberry version](https://www.trendhunter.com/trends/strawberry-toaster-pastry-ice-cream) and wants to try something wildly new. Each box contains eight pastries -- the perfect amount to get you through the week! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Flavors:** Expanding Pop Tarts flavors beyond traditional options opens up opportunities for unique taste experiences. - **Refreshing and Summery Tastes:** Incorporating watermelon flavor into breakfast pastries taps into the market demand for light and refreshing flavors, especially during the summer season. - **Convenient On-the-go Breakfast:** The popularity of pop tarts as a quick and easy breakfast option suggests a growing market for convenient meal solutions. ### Where This Applies - **Food and Beverage:** Innovations in unconventional flavors like watermelon open up opportunities for food and beverage companies to create unique and marketable products. - **Snack and Convenience Foods:** Expanding the range of flavor options for pop tarts caters to the demand for grab-and-go snacks and increases the appeal of convenience foods. - **Breakfast Foods:** The watermelon pop tart flavor presents an opportunity for companies in the breakfast food industry to introduce new and exciting options that appeal to a wide range of consumers. ## Related on Trend Hunter - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Baked Good-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-frosted-banana-bread.md) - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md) - [Sweet Fall-Flavored Breakfasts](https://www.trendhunter.com/trends/pop-tarts-frosted-pumpkin.md) - [Hybrid Cereal Breakfast Pastries](https://www.trendhunter.com/trends/apple-jacks-poptarts.md) - [Winter Weather Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-frosted-marshmallow-hot-cocoa.md) - [Toaster Pastry Bundt Cakes](https://www.trendhunter.com/trends/frosted-strawberry-poptarts.md)