# Retro Alcohol-Infused Sodas The Pop Shoppe Has Introduced 2 New Alcoholic Flavors By Ell Smith | Published 2017-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-shoppe References: [brandchannel](http://brandchannel.com/2017/07/18/the-pop-shoppe-canadas-soft-drink-icon-goes-hard/) & [lcbo](http://www.lcbo.com/lcbo/product/pop-shoppe-hard-cream-soda/491290#.WW5B74jyuUk) The revived retro Pop Shoppe soft drinks have taken a hard turn after the company released two new alcohol-infused flavors: Hard Cream Soda and Lime Ricky. The beloved discount pop from the 1970s that relaunched 15 years ago with the same branding has attributed its success to both growing nostalgia-based markets and the popularity of craft soda. The introduction of these summer-ready coolers speaks to an older demographic looking to indulge in a blast from the past. However, the sodas are also attracting a younger demographic who don't have the same emotional connection to the product, but enjoy the retro look and feel. Retro revival is a marketing concept that major companies have tested out, including [Coca-Cola](https://www.trendhunter.com/trends/cocacola-cherry-float) and [Pepsi](https://www.trendhunter.com/trends/pepsi-wild-cherry-cream) who promote their beverages in old-school glass bottles. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Retro Revival:** Opportunity for companies to tap into nostalgic markets and revamp old products with a modern twist. - **Craft Soda:** Growing trend of artisanal soda flavors that appeal to consumers seeking unique and high-quality beverages. - **Alcohol-infused Beverages:** Innovative alcoholic versions of traditional soft drinks appealing to consumers looking for new and exciting drink options. ### Where This Applies - **Beverage:** Companies in the beverage industry can explore the potential of launching retro-inspired alcoholic sodas to cater to nostalgic and adventurous consumers. - **Retail:** Opportunity for retailers to stock and promote retro-inspired alcoholic sodas to attract both older demographics seeking nostalgia and younger demographics seeking novelty. - **Marketing:** Marketing agencies can capitalize on the trend of retro revival by helping brands develop creative and engaging campaigns that evoke nostalgia and generate excitement for their products. ## Related on Trend Hunter - [Casual Socialization Hard Sodas](https://www.trendhunter.com/trends/social-pop-hard-soda.md) - [Candy-Inspired Craft Sodas](https://www.trendhunter.com/trends/wild-bills-ring-pop-sodas.md) - [Expanded Candy-Inspired Soda Flavors](https://www.trendhunter.com/trends/ring-pop-soda.md) - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Premium Hard Sodas](https://www.trendhunter.com/trends/dirty-pop.md) - [Ice Pop-Flavored Sodas](https://www.trendhunter.com/trends/wild-bills-rocket-pop.md) - [Soda-Inspired Alcoholic Refreshments](https://www.trendhunter.com/trends/svns-hard-7up.md) - [Popsicle-Inspired Ice Creams](https://www.trendhunter.com/trends/rockin-pop-ice.md)