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# Violent Movie Promotions
More 'Terminator Salvation' Artwork Hits the Web

By Going Like Sixty | Published 2009-04-13 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/pop-movie-promotions-more-terminator-salvation-artwork-hitting-web
References: [sarahconnersociety](http://sarahconnersociety.com)

Concept paintings for the new Christian Bale movie, Terminator Salvation, have been posted by the Sarah Connor Society to hype the demand even higher. An earlier TrendHunter.com post gave readers a taste, now these beautiful renderings give a hint what ILM illustrator Christian Alzman and [visual director](https://www.trendhunter.com/trends/the-dark-knight-collection) Warren Fu have in store for the summer release.

Arnold Schwarzenegger will make a cameo appearance in this sure-to-be [summer blockbuster hit](https://www.trendhunter.com/trends/rollover-and-warner-bros).

**Implications** - LAST WORD?

A certain type of male consumer is attracted to art which is visceral. This consumer is motivated to make purchases by images which transcend their daily experiences. Companies can attempt to attract this group by creating ads that are sensational and easy to intuite.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 46% | Activity: 14% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Violent Movie Promotions:** Creating sensational and visually captivating advertisements to attract consumers who are motivated by visceral art experiences.
- **Concept Paintings for Movies:** Developing and showcasing concept paintings as a form of visual promotion for upcoming movies.
- **Cameo Appearances in Blockbuster Hits:** Utilizing cameo appearances by well-known actors in movies to generate excitement and increase demand.

### Where This Applies

- **Film Industry:** Exploring disruptive innovation opportunities in creating visually captivating advertisements to promote movies.
- **Art Industry:** Identifying opportunities to showcase and market concept paintings as a form of visual promotion for various forms of entertainment.
- **Advertising Industry:** Leveraging cameo appearances by well-known actors as a marketing strategy in order to generate buzz and increase demand for products or services.

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