# Haute Horror Movie Editorials Max Farago Captures Avery Tharp for POP Magazine Spring/Summer 2014 By Ashley Noelle Lesiak | Published 2014-03-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pop-magazine-springsummer-2014 References: [fashnberry](http://fashnberry.com/magazines/avery-tharp-by-max-farago-for-pop-magazine-springsummer-2014/) & [popmagazine](http://www.popmagazine.com) This POP Magazine Spring/Summer 2014 [fashion shoot](https://www.trendhunter.com/trends/contemporary-femininity) kind of looks like something out of a 70s horror movie. Fashion photographer Max Farago captures this slightly creepy style story with either the desert, a marble room or a concrete street corner in the background. Model Avery Tharp looks overly innocent, which is a bit concerning, considering the shot of her underwear. Her long, light brown hair hangs loose, and on her eyes there is some soft brown shadow. All the garments in this POP Magazine Spring/Summer 2014 editorial spread are from [designer label Paco Rabanne](https://www.trendhunter.com/trends/auteur-studios-fall-2025). Gray skirts, white tops and even an [all-leather look](https://www.trendhunter.com/trends/paranoid-fw25) that one could see a working girl wearing adds edge to this weird pictorial story. When first seeing the photographs, one might look at the close-ups of Tharp and be a little uncomfortable, but when you see the birds flying around her in one shot, everything goes into full blow horror territory. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **70s Horror Fashion:** Opportunity for fashion brands to create collections inspired by 70s horror movie aesthetics. - **Creepy Style Stories:** Opportunity for fashion magazines to feature editorial spreads with slightly unsettling themes. - **Disruptive Fashion Photography:** Opportunity for photographers to push the boundaries and evoke unsettling emotions through fashion shoots. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore new ways to incorporate horror movie elements into their designs. - **Magazine Publishing:** Fashion magazines can tap into the growing interest in horror-inspired fashion editorials. - **Photography:** Photographers can experiment with unconventional styles and themes to create captivating fashion shoots. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)