# Eclectic Chinatown Shoots Maryna Linchuk on an Urban Adventure for Pop Magazine Spring/Summer 2012 By Rebecca Byers | Published 2012-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pop-magazine-spring-summer-2012 References: [fashnberry](http://fashnberry.com/editorials/maryna-linchuk-by-tung-walsh-for-pop-spring-2012/) & [thingsilike-rotex.blogspot](http://thingsilike-rotex.blogspot.com/2012/03/maryna-linchuk-in-pop-ss-2012.html) Belarusian model Maryna Linchuk stars in a playful, [vintage-inspired editorial](https://www.trendhunter.com/trends/studio-nicholson-fw25) for the Pop Magazine Spring Summer 2012 issue. The edgy shoot showcases Maryna in a hipster-esque adventure through [Chinatown](https://www.trendhunter.com/trends/chinese-golden-age-models) in a variety of spring 2012 looks, including light, neutral-tone silk attire and a pair of eccentric mustard and cream-colored brogues. Posing amidst cluttered trinket shops, tiny restaurants and health food store bins, Maryna is featured in some of the biggest trends for the upcoming season, like [subtle floral accents](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) and boldly printed patterns. The scenery also make the shoot, which was photographed by Tung Walsh, with Maryna looking frightening with a butcher's knife in one image, while in the next she seen amongst several large potted plants. The eclectic setting of the shoot makes for a fun editorial in the Pop Magazine Spring Summer 2012 issue, which features Joan Smalls on the cover. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Eclectic-inspired Fashion:** Eclectic fashion trends utilizing vintage-inspired looks and bold prints are disrupting traditional fashion norms. - **Hipster-esque Photography:** Photography with a hipster-esque vibe and location choice is disrupting traditional editorial shoots. - **Urban Adventure Shoots:** Urban adventure photoshoots in unique locations, such as Chinatown, are disrupting traditional fashion photography. ### Where This Applies - **Fashion Industry:** The fashion industry is being disrupted with the rise of more eclectic styles and vintage-inspired looks. - **Photography Industry:** The photography industry is being disrupted with the increasing popularity of unique, hipster-esque shoots in unconventional locations. - **Tourism Industry:** The tourism industry can take inspiration from urban adventure shoots as a potential approach to promote tourism in unconventional locations. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Retooled Reimagined Lifestyle Sneakers](https://www.trendhunter.com/trends/masha-popova.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md)