# Summer Entertaining Pop-Ups The Pop-In@Nordstrom Eats More Covers Prep, Partying and Cleanup By Laura McQuarrie | Published 2018-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-in-nordstrom-eats-more References: [shop.nordstrom](https://shop.nordstrom.com/c/pop-in-olivia-kim) Throughout the spring and summer this year, department store chain [Nordstrom](https://www.trendhunter.com/trends/nike-running-the-corner) is hosting 'Pop-In@Nordstrom Eats More' with a focus on entertaining. The new pop-up shop will be running at select stores, providing consumers with the chance to stock up on a wide variety of aesthetically pleasing home goods and groceries. Since there are multiple stages to planning a party, the pop-up tackles everything from preparation to the main event and the cleanup that must take place afterward. To inspire hosts, Nordstrom is also sharing recipes and how-tos such as assembling floral arrangements or cheese platters. Pop-In@Nordstrom is an ongoing series of pop-up shops curated by Olivia Kim, the Director of [Creative Projects](https://www.trendhunter.com/trends/lakrids-by-blow-cherry-sour) for Nordstrom. Previous pop-ups held at the department store have explored other themes such as K-beauty, poolside glamor and dogs. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Summer Entertaining Pop-ups:** Department store chains can launch seasonal pop-ups that offer aesthetically pleasing home goods and groceries to inspire hosts to entertain while providing the necessary products and services that make the process seamless. - **Curated Pop-ups:** With the rise of curated pop-ups, retailers can showcase specific products for a designated period, and these specialized experiences create more customer-focused content that increases engagement and sales. - **Multi-theme Pop-ups:** Department store chains can cater to specific consumer interests by creating themed pop-ups that offer multiple experiences such as K-beauty, poolside glamor, and dogs. ### Sectors Adopting This - **Retail Industry:** Department stores can launch pop-ups to cater to specific customer needs and interests and increase customer engagement and revenue. - **Event Planning Industry:** Pop-ups can also benefit event planners by providing a one-stop-shop for home goods and groceries during peak entertaining seasons. - **Floral Arrangement and Cheese Platter Industries:** By partnering with pop-up shops, floral arrangement and cheese platter industries can reach more consumers and showcase their products and services to a broader audience. ## Related on Trend Hunter - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Limited-Edition Cartoon Pop-Ups](https://www.trendhunter.com/trends/hello-kittys-50th-anniversary.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md)