# Lovely LEGO-Like Watches Jean-Charles de Castelbajac Releases 'Pop Hours' Watch By Brian G Randles | Published 2009-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pop-hours-watch References: [highsnobiety](http://www.highsnobiety.com/news/2009/10/09/jean-charles-de-castelbajac-x-odm-pop-hours-watches/) & [dazeddigital](http://www.dazeddigital.com/Fashion/article/5401/1/JCDCs_Pop_Hours) Jean-Charles de Castelbajac has launched his first ever 'Pop Hours' watch collection. Collaborating with timepiece professionals ODM, the [fashion designer](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection) has opted for a [bright color scheme](https://www.trendhunter.com/trends/time-for-fun) that fantastically juxtaposes the ‘Oscar the Grinch’ face he has going on in these photos. Pacaged in a Rubik’s cube style box, you can check out more of the Jean-Charles de Castelbajac, or JC/DC if you like, ‘Pop Hours’ watches at the link below. **Implications** - With so many new responsibilities popping up each day in modern society, consumers are looking for reminders of simpler times. Products featuring a more [classic aesthetic](https://www.trendhunter.com/trends/jae-tips) are appealing to those who desire an element of nostalgia in their lives. Companies trying attract more shoppers could focus on this when coming out with new designs. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Lego-inspired Watches:** Opportunities to create more playful and whimsical timepieces for consumers seeking nostalgia and a fun look. - **Classic Aesthetics:** Creating products that feature a more classic and vintage aesthetic to appeal to consumers longing for simpler times. - **Bright Color Schemes:** Offering brightly colored products and accessories that stand out and add pops of color to everyday life. ### Sectors Adopting This - **Fashion:** The fashion industry can explore collaborations with designers and watchmakers to release unique, playful timepieces. - **Toy and Games:** The toy and games industry can create products inspired by classic toys, such as LEGO, to tap into consumer nostalgia. - **Accessories and Jewelry:** Companies in this industry can add bold pops of color to their designs to appeal to consumers seeking playful and unique products. ## Related on Trend Hunter - [Playful Cartoon-Forward Watch Designs](https://www.trendhunter.com/trends/peanuts-worldwide.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md) - [Chromatic Collaboration Timepieces](https://www.trendhunter.com/trends/mbf-mad1-time-to-love.md) - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Hyper-Detailed Building Block Timepieces](https://www.trendhunter.com/trends/lego-gshock-mudmaster.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Abstract Artwork-Inspired Timepieces](https://www.trendhunter.com/trends/ode-to-delaunay-watch.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md)