# Iconic Dressing-Flavored Snacks POP! Gourmet Partnered with Hidden Valley for Some New Snacks By Michael Hemsworth | Published 2018-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pop-gourmet References: [chewboom](https://www.chewboom.com/2018/10/19/new-hidden-valley-ranch-seasoned-popcorn-and-potato-chips-have-arrived/) & [popgourmetpopcorn](https://www.popgourmetpopcorn.com) Ranch dressing maintains a very popular spot in the hearts of many American consumers, so a new partnership between POP! Gourmet and Hidden Valley is sure to come as welcome news to snack enthusiasts. The new collaboration includes the Hidden Valley Ranch Wavy Chips and the Hidden Valley [Ranch Popcorn](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn), which are both made with the same tasty herbs and spices you'll find in the namesake dressing. The snacks will be available at a variety of retailers this fall and help to expand on the popularity of the brand's [original ranch dressing](https://www.trendhunter.com/trends/the-big-dip) for consumers seeking new flavor and food formats to enjoy. The new POP! Gourmet and Hidden Valley snacks are both gluten-free and infused with tasty buttermilk for an authentic taste. Image Credit: POP! Gourmet ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavored Snack Partnerships:** Collaborations between snack brands and food seasoning brands offer new and innovative flavor options for consumers. - **Expanding Food Formats:** Brands are expanding their product offerings to include new food formats, such as chips and popcorn, to cater to consumer preferences. - **Gluten-free Snack Options:** There is a growing demand for gluten-free snacks, prompting brands to create flavorful and delicious options that cater to dietary restrictions. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can benefit from partnering with seasoning brands to create unique, flavor-packed snacks that appeal to a wide range of consumers. - **Food Seasoning Industry:** The food seasoning industry has the opportunity to collaborate with snack brands to expand their product lines and reach new consumers. - **Gluten-free Food Industry:** With the increasing demand for gluten-free snacks, the gluten-free food industry can capitalize on creating tasty and satisfying options that cater to dietary needs. ## Related on Trend Hunter - [Dressing-Inspired Potato Chips](https://www.trendhunter.com/trends/ranch-potato-chips.md) - [Pickle-Flavored Ranch Dressings](https://www.trendhunter.com/trends/flavored-ranch-dressing.md) - [Pickle-Flavored Ranch Dips](https://www.trendhunter.com/trends/pickle-ranch-flavor.md) - [Cheesy Ranch Salad Dressings](https://www.trendhunter.com/trends/hidden-valley-ranch-cheezit-cheezy-ranch.md) - [Chip-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-popcorn-doritos-cool-ranch.md) - [Savory Ranch-Filled Pastry Snacks](https://www.trendhunter.com/trends/hot-pockets-ranch-lovers.md) - [Bold Sauce Ranges](https://www.trendhunter.com/trends/hidden-valley-ranch1.md) - [Spiced Ranch Snack Chips](https://www.trendhunter.com/trends/buffalo-ranch-canyon-cut-kettle-style-potato-chips.md) - [Ranch Tasting Kits](https://www.trendhunter.com/trends/hellofresh-ranch-flight.md)