# Infrared Beauty Editorials The POP! Glassbook Fashion Story Embraces Kaleidoscopic Hues By Jana Pijak | Published 2013-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pop-glassbook References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/pop-by-mark-and-migle-for-glassbook-4/) & [glass-book](http://glass-book.com/v2/) The 'POP!' Glassbook editorial is featured in the publication's #4 issue. This vibrant cosmetic color story showcases [bold hues](https://www.trendhunter.com/trends/i-play-beauty-campaign) that are displayed through makeup artist Alina Silivanova's daring beauty applications. Photographic duo Mark and Migle capture model Veronika Brazinskyte in an infrared editorial that shines a light on [translucent eye shadows](https://www.trendhunter.com/trends/nourishing-hues-collection), alien-inspired beep blue lipsticks and color-layered eye liner applications. Whether showing one how to pull off a collaged lip color with texture or embracing pop art inspired [makeup looks](https://www.trendhunter.com/trends/il-pranzo-campaign), the 'POP!' Glassbook beauty story is displayed in a vivid series of neon and infrared images that pay homage to an 80s aesthetic while channeling the work of legendary pop culture icon and 60s era artist Andy Warhol. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Infrared Makeup:** Opportunities exist in the cosmetic industry to create new product lines and marketing campaigns that feature infrared makeup. - **Pop Art-inspired Makeup:** There is potential for makeup brands to partner with pop artists to create limited-edition makeup collections that embrace bright colors and bold designs. - **Translucent Eye Shadows:** The trend of using translucent eye shadows presents an opportunity for beauty product companies to create innovative, long-lasting, and lightweight eye shadow products. ### Where This Applies - **Cosmetics:** Companies in the cosmetics industry should explore new formulations, product lines and marketing campaigns that embrace bold color palettes and new makeup application techniques. - **Fashion:** Fashion brands can collaborate with makeup artists and photographers to create beauty editorials that showcase bold makeup designs and bring a new level of creativity to their brand identity. - **Art:** Artists and art museums can utilize makeup as a medium to create immersive installations that explore the intersection of art and beauty. ## Related on Trend Hunter - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Surrealist Pink Pop-Ups](https://www.trendhunter.com/trends/the-unreal-popup-shop.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md)